Key Performance Driver for Digital Expansion

3 weeks ago

San Diego, California, United States Road Runner Sports Full time

Overview

Road Runner Sports is seeking a highly skilled Customer Acquisition Manager to drive innovative paid advertising strategies and fuel customer growth across web and retail channels.

This dynamic role involves leading cross-functional projects, managing key agency relationships, and developing actionable insights to optimize performance. If you're passionate about performance marketing and thrive in a fast-paced environment, this position is ideal for you.

About Us

  • Road Runner Sports has been recognized as the 2023 Footwear Retailer of the Year by Footwear Magazine.
  • Founded in San Diego over 40 years ago, we've grown into a leading retailer with 47 stores across the country.
  • We pride ourselves on our values: Be Different, Bring the WOW, Build Something Great Together, Get Moving, Stay Active, and Live Healthy.

What You'll Do

  • Develop and execute paid advertising strategies that support new customer and revenue growth in our web and retail channels.
  • Spearhead strategy for driving VIP program awareness and conversions via paid channels.
  • Oversee COOP marketing initiatives, working closely with internal stakeholders and core brand partners.
  • Develop and maintain KPIs/reporting to measure program effectiveness and provide actionable insights.
  • Serve as the point of contact for key agencies, keeping them informed of objectives, ROAS goals, priorities, timelines, content updates, and budget parameters.
  • Stay up-to-date on the paid media landscape and drive asset development from concept to completion based on industry trends and brand guidelines.
  • Drive day-to-day performance and reporting for core paid channels (Search, Shopping, SEO, Local SEO, Social Ads, Affiliate, YouTube, Display/Retargeting).
  • Identify and implement new tactics or partners to acquire new customers.
  • Owning the acquisition budget, ensure key team members are informed of spending trends and projections.
  • Maintain YOY history/details on campaigns and promotions, run dates, and performance.

Qualifications

  • Bachelor's degree in Marketing or Business Administration.
  • Multi-Channel retailer experience preferred.
  • Proven success in creating attribution models aligning with company goals & objectives.
  • Knowledge or experience in the fitness/wellness or athletic space ideal but not required.
  • Strong understanding of Google Analytics & Ads platform, Impact (or similar affiliate platform), and Facebook Ads Manager.
  • Excellent skills in Paid Search, SEO, YouTube, CTV, Paid Social, and Affiliate Marketing channels.
  • Able to manage budgets efficiently, tracking spend, and ensuring ROAS goals are met.
  • Experience managing digital marketing expense report process, accruals, ensuring all vendors adhere to payment terms and approvals meet deadlines.
  • Able to lead projects collaboratively across internal & external teams.
  • High attention to detail and ability to articulate trends and results through data.
  • Ability to execute on tight timelines and adapt quickly to meet business needs.
  • Strong project management skills, able to follow processes, complete project briefs, and meet deadlines.
  • Experience working closely with external agencies, keeping them informed of key objectives, priorities, timelines, and budgets.
  • Excellent communication skills, interpersonal skills, ethics, and cultural awareness.

Your Rewards

  • Earn competitive pay ($95,000 - $110,000 per year).
  • Enjoy discounts on all the latest gear and footwear.
  • Participate in free running and walking events.

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