Lead Marketing Strategist, Onboard Experience

1 week ago


Fort Lauderdale, Florida, United States Carnival Corporation & plc Full time
About Princess

Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. As a subsidiary of Carnival Corporation & plc, we offer Medallion Class Vacations, an award-winning innovation that provides a seamless and personalized vacation experience.

Salary and Benefits

The base salary range for this role is $110,200-$148,800 per year, reflecting the labor market where the position is intended to be hired. This figure is directly related to each candidate's qualifications and experience uniquely.

About the RoleKey Responsibilities:
  • Develop and lead comprehensive marketing campaigns for new product announcements and onboard experiences to drive multi-channel content development.
  • Collaborate with brand, creative agencies, and paid media teams to provide product direction and collateral support for paid media tactics.
  • Work closely with Partnerships, PR, and Events teams to deliver compelling guest experience stories that support brand positioning, differentiators, and revenue goals.
Requirements:
  • Bachelor's degree in Marketing or a related field, or equivalent work experience.
  • 10-15 years of marketing experience, with a focus on premium or contemporary cruise line onboard marketing highly preferred.
  • 5+ years of management experience.
  • Experience planning and strategizing communications programs, developing large-scale complex marketing plans, and go-to-market strategies.
Culture and Values

At Princess, our highest responsibilities include compliance, environmental protection, and the health, safety, and well-being of our guests, communities, and employees. Our Core Values are centered around Stronger Together, emphasizing collaboration, diversity, equity, and inclusion. We strive to create a workplace where everyone feels valued and empowered to succeed.



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