Marketing Director, Business Services Segment

1 week ago

Raleigh, North Carolina, United States First Citizens Bank Full time
Job Summary

We are seeking a seasoned marketing professional to lead our Business Services Segment marketing efforts. As a key member of our team, you will be responsible for developing and implementing marketing strategies to drive business growth and customer engagement.

Key Responsibilities
  • Develop and execute marketing strategies to target businesses in need of banking relationships.
  • Lead a team of marketing professionals to analyze market trends, segment behavior, and competitor activities to identify opportunities and create targeted marketing strategies.
  • Collaborate with business leaders and stakeholders to deliver strategic marketing solutions that align with business priorities.
  • Integrate enterprise and business unit-specific strategies into a segment-based marketing strategy.
  • Manage the design, development, and implementation of marketing strategies and tactics to achieve business results.
  • Serve as the single point of contact to the Business Services leadership team, providing thought leadership on marketing efforts that support shared business goals.
Requirements
  • Bachelor's Degree and 10 years of experience in Marketing roles and managing a team of marketing or advertising professionals OR High School Diploma or GED and 14 years of experience in Marketing roles and managing a team of marketing or advertising professionals.
  • Preferred Area of Experience: Financial Services.
  • License or Certification Type: null null.
  • Skill(s): Understanding of the consumer decision process, Knowledge of consumer marketing trends and practices, Compliance knowledge of financial services marketing, Marketing experience in a corporate work environment as well as the financial services and wealth industries, Knowledge of all marketing disciplines, including digital and social media.
About First Citizens Bank

Founded in 1898 and headquartered in Raleigh, N.C., First Citizens Bank serves customers in 18 states and the District of Columbia. For over 100 years, customers have trusted First Citizens with their money... and their futures. Today, First Citizens is the largest family-controlled bank in the nation and the sixth-largest bank franchise headquartered in the Southeast with more than $30 billion in assets. We employ more than 6,000 associates who are focused on helping our customers achieve a lifetime of success.

First Citizens Bank. Forever First. Member FDIC.

Equal Opportunity/Affirmative Action Employer/Minority/Female/Disability/Veteran

If you need special assistance or an accommodation in applying for employment at First Citizens Bank, please contact our Human Resources department.

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