Digital Marketing Strategist

4 weeks ago


Atlanta, Georgia, United States TrevelinoKeller Full time
Job Description

Trevelino/Keller is a dynamic agency in the digital public relations and growth marketing space. We've experienced significant growth, with some years ranking us as the 4th fastest-growing company in the country. Our goal is to be the best, as evidenced by our ranking as one of the 30 Best Firms to Work for in North America. We prioritize retention, recognizing that it's challenging in the agency landscape.

While some agencies constantly hire due to high turnover, we focus on building a strong team. We've had our share of losses over the years, but we've learned from these experiences. We're not perfect, and we don't expect our next team member to be either. We believe that stumbling occasionally is a natural part of growth, as long as we maintain our footing.

We're seeking a Paid Search Specialist who can thrive in our non-siloed environment, working across B2B and B2C marketplaces. This role involves implementing, optimizing, and managing paid media campaigns to drive key performance indicators (KPIs).

Responsibilities
  • Implement and optimize paid search and social media advertising campaigns
  • Develop and execute campaign strategies, including budgeting and tracking
  • Provide recommendations for driving account success and communicate with internal and external stakeholders
  • Manage multi-channel paid media campaigns in Google Ads, Meta Ads Manager, and LinkedIn Ads Manager
  • Conduct keyword research and present campaign examples using tools like Ahrefs, SEMRush, and Moz
  • Apply optimization techniques, including keyword targeting, campaign caps, and audience, location, and device bid adjustments
  • Develop testing structures and compile client-facing deliverables based on performance
  • Understand tagging and tracking solutions
Requirements
  • 4+ years of experience in paid search and paid social media advertising
  • Experience with programming, budgeting, and executing campaigns in advertising platforms
  • Knowledge of optimization techniques, including keyword targeting and bid adjustments
  • Ability to develop testing structures and compile client-facing deliverables
  • Understanding of tagging and tracking solutions
  • Solid communication skills, written and verbal
  • Familiarity with CRM systems, landing page creation, and automated bidding platforms
Perks

We offer a competitive salary, a sweet performance bonus, 100% healthcare coverage, professional development programs, a 401k program with a match, and a PTO package that starts at 18 days per year. We also have a hybrid workplace model, allowing you to work from our office or remotely. Our office is located in the hip West Midtown area, in the King Plow Arts Center. We're a dynamic team, and we're excited to welcome a new member who shares our passion for growth marketing and digital public relations.



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