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Marketing Analytics Manager

4 weeks ago

Calabasas, California, United States True Classic Tees LLC Full time
Job Overview

We are seeking a highly skilled Marketing Analytics Manager to join our marketing team at True Classic Tees LLC. As a key member of our team, you will be responsible for leading the development and implementation of a comprehensive analytics strategy that supports our marketing efforts and business outcomes.

In this role, you will work closely with cross-functional teams to measure, analyze, and optimize the effectiveness of our marketing campaigns, creative development, demand planning, product merchandising, and website performance. The ideal candidate will have extensive experience in data analysis and insights, with a strong understanding of marketing measurement and optimization techniques.

Key Responsibilities:

  • Conduct in-depth analysis of marketing campaigns, ad creatives, website performance, and product sales to identify opportunities for growth and optimize future campaigns
  • Monitor and analyze trends from paid ad channels, website traffic, sales, and user behavior, and communicate insights and recommendations to senior management
  • Develop and implement a marketing attribution model to accurately measure the impact of our marketing efforts on business outcomes
  • Design and execute A/B and multivariate experiments to test new ideas and optimize campaign performance
  • Create a reporting framework to regularly communicate key insights and findings to stakeholders
  • Measure the incrementality of marketing channels/campaigns and initiatives using lift studies and other geo holdout or scaled methodologies
  • Build a mixed media model to understand the impact of multiple marketing channels on business outcomes that help guide the marketing channel investment strategy
  • Utilize post-purchase surveys that gather customer feedback, incorporate results into the marketing attribution/MMM model, and help inform channel investments
  • Develop and maintain marketing dashboards and reports to track key performance indicators and provide insights to cross-functional teams
  • Collaborate with cross-functional teams to ensure that data-driven insights inform decision-making at all levels of the organization
  • Stay up-to-date with emerging trends and technologies in data analytics and provide recommendations for new tools and platforms to improve data insights

Qualifications:

  • Bachelor's degree in a related field (e.g., Computer Science, Data analytics, Marketing, Statistics, Economics)
  • 8+ years of experience in marketing and data analytics, with a focus on attribution, marketing analysis, and website analytics, preferably in ecommerce or retail
  • Strong understanding of marketing measurement and optimization techniques, including A/B testing and multivariate experimentation
  • Experience with SQL, data visualization tools, statistical analysis, and media mix modeling
  • Experience with post-purchase surveys and customer feedback analytics
  • Excellent communication and presentation skills, with the ability to translate technical concepts for a non-technical audience
  • Experience leading a team or directing analytics agencies

About True Classic Tees LLC:

We are a virtual first company that values flexibility, collaboration, and innovation. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034. We are guided by six core values to chart our path to success:

  1. Move the Needle
  • We are obsessed with driving tangible business results.
  • We constantly refocus our efforts and eliminate busy work to drive measurable impact.
  • We embrace simplicity, automation, and technology to amplify our force.
Harness Grit
  • We are ambitious and persevere through challenges with a relentless spirit.
  • We're optimistic about the future and our glass is half full.
  • We are self-motivated, resourceful, and determined to make a difference.
Go Fast
  • We are nimble, open-minded, and seek the fastest path to success.
  • We remove barriers, eliminate friction, and move at the speed of light.
  • We believe that 'done is better than perfect' and fail forward to make progress.
Execute as a Pro
  • We are curious and leverage data & insights to move in the right direction.
  • We are doers, embody an owner's mentality, and strive to get 1% better every day.
  • We work systematically to produce consistent results & get our projects done right.
Be Creative
  • We are first-principles thinkers and develop bold ideas to challenge the status quo.
  • We are innovators at heart & believe that ingenuity is often the solution.
  • We solve problems resourcefully and think outside the box.
Lead with Empathy
  • We obsess over our customers to consistently over-deliver.
  • We are inclusive, appreciative, and supportive of our employees & partners.
  • We put ourselves in others' shoes and seek to deeply understand their perspective.