Senior Marketing Insights Lead
5 days ago
At Cypress HCM, we are seeking a skilled Senior Marketing Insights Lead to join our team. This exciting opportunity is perfect for an analytical and creative individual who can extract insights from data and communicate them effectively to drive business growth.
Job Summary
We have an estimated annual salary of $127,440 based on a 40-hour workweek, with an hourly rate of up to $61.27. As a Senior Marketing Insights Lead, you will be responsible for leading marketing analytics initiatives, exploring data infrastructure, extracting necessary data, performing data analysis, and visualizing findings to understand key marketing patterns and trends. You will also summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates. Additionally, you will tell the story behind the numbers to various business partners to influence and inspire corrective actions to the business strategy.
Key Responsibilities
- Lead marketing analytics initiatives to drive business growth.
- Explore data infrastructure, extract necessary data, perform data analysis, and visualize findings.
- Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition.
- Tell the story behind the numbers to various business partners.
Requirements
- 5+ years related work experience in Data Analytics, Consulting, or Marketing Analytics.
- B2B SaaS experience in marketing and sales analytics is highly preferred.
- MBA preferred.
- B2B Marketing and Sales knowledge is a key requirement.
- Very strong communication and presentation skills are required.
- Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
- Proactive self-starter, always-on learner, and able to work in a virtual environment.
- An eye for accuracy, ability to self-manage multiple data sets, and flexibility to respond quickly and meticulously.
- Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones.
- Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory.
- Experience in data visualization is required; PowerBI is highly preferred.
- Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
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