Strategic Media Director

1 week ago


New York, New York, United States PMX Full time
Job Description

Company Overview

Publicis Media Exchange (PMX) is a global media platform that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships, and knowledge. As a leading omnichannel activation powerhouse, PMX is at the forefront of the converging marketplace, building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Summary

The role of VP Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge, and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team.

Key Responsibilities

  • Develop Strong Client Relationships

Develop strong client relationships as a key local strategic and business partner, gaining a deep understanding of our client's business objectives, challenges, threats, and opportunities.

Gain Holistic Understanding of Client Business

Gain a deep, holistic, and evolving understanding of our client's business, including forward-looking awareness of emerging competitive threats.

Develop Customer Understanding

Develop a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey (awareness > trial > continuation).

Guide Tactical Direction

Guide the tactical direction in relation to our clients' omni-channel marketing approach.

Oversee Local Media Tactical Plan Development

Oversee local media tactical plan development and budget.

Present Recommendations

Present recommendations to account service and clients.

Liaise with Internal Stakeholders

Effectively liaise with internal stakeholders to develop revenue-building opportunities in the space.

Collaborate with External Partners

Collaborate with external partners to bring innovative and first-to-market local opportunities to assigned clients.

Develop POVs

Develop POVs for our clients around business-critical issues and trends in Local.

Lead Brainstorms and Workshops

Leading internal brainstorms and client workshops.

Participate in New Business Pitches

Participate in new business pitches.

Develop Junior Team Members

Assist Associate Director in the development of junior team members.

Provide Job Performance Feedback

Provide job performance feedback to subordinates and make talent and staffing recommendations to management.

Resource for Complex Problems

Resource for others in resolution of complex problems/issues.

Advocate for Multicultural and Diversity Inclusion

Advocate for multicultural and diversity inclusion throughout tactical plans.

Qualifications

  • Media Planning Experience

10+ years media planning experience, including 5 years in a management capacity.

Offline and Online Media Experience

Offline and online media experience.

Local Media Knowledge

Must have strong working knowledge of Local Media.

Strategic and Tactical Planning

Demonstrated expertise in local strategic and tactical planning.

Communication and Management Skills

Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence, and internal documentation.

Management and Motivational Skills

Excellent management and motivational skills.

Software Knowledge

Software knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, Google Analytics.



  • New York, New York, United States Publicis Health Media Full time

    {"Job Title": "Associate Director, Strategy", "Job Description": "Job OverviewThe Associate Director, Strategy will lead the development of media strategies that drive business growth and customer engagement. This role will be responsible for managing a team of media planners and strategists, and collaborating with cross-functional teams to deliver...


  • New York, New York, United States Horizon Media Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Director, Business Solutions Strategist to join our team at Horizon Media. As a key member of our leadership team, you will be responsible for developing and executing strategic plans to drive business growth and success.Key ResponsibilitiesStrategic PlanningLead the development of...


  • New York, New York, United States Publicis Health Media Full time

    Job OpportunityThe Senior Associate, Strategy role at Publicis Health Media is an exciting opportunity for a skilled media professional to join our team. As a key member of the Strategy team, you will play a critical role in selecting media channels and programs that align with our established strategic media approach.Your ResponsibilitiesAssist the Strategy...


  • New York, New York, United States Omnicom Media Group Full time

    About the RoleWe are seeking a highly experienced and innovative Senior Media Investment Director to join our team at Omnicom Media Group. As a key member of our leadership team, you will play a critical role in driving strategies across investment for a large-scale client with a portfolio of brands, and leading excellence in activation across all channels...


  • New York, New York, United States Ketchum U.S. Full time

    About Ketchum U.S.Ketchum U.S. is a leading global communications consultancy with a rich history of delivering innovative and effective communications solutions to clients across various industries. Our team of experts is dedicated to helping clients achieve their business objectives through strategic communications and storytelling.Overview:We are seeking...


  • New York, New York, United States Publicis Health Media Full time

    Job DescriptionAt Publicis Health Media, we are seeking a highly skilled Senior Associate, Strategic Media Planner to join our team. As a key member of our strategy team, you will play a critical role in selecting media channels and programs based on our established strategic media approach.Key Responsibilities:Assist the strategy team in developing and...


  • New York, New York, United States Publicis Media Full time

    Job OpportunityWe are seeking a seasoned Vice President, Product Management to lead our team responsible for Media Mix Modelling solutions, driving innovation and growth within the Publicis Operating System.This role requires a strategic thinker with a proven track record of successfully driving product strategy, roadmap development, and product delivery in...

  • Media Strategy Lead

    3 weeks ago


    New York, New York, United States Publicis Health Media Full time

    Job OverviewCompany Overview:Publicis Health Media stands as a premier health media agency in the United States, committed to bridging individuals with impactful health and wellness solutions daily. Our passion for health drives us to innovate within the media landscape, ensuring that patients receive guidance during pivotal moments in their healthcare...


  • New York, New York, United States Zenith Full time

    Director, Strategy - ZenithZenith stands at the forefront of the global media landscape, renowned for our commitment to achieving outstanding outcomes for our clients. We emphasize the importance of a motivated workforce, believing that engaged individuals produce remarkable results. Our focus on commercial marketing success drives us to cultivate a thriving...


  • New York, New York, United States Publicis Health Media Full time

    Position OverviewCompany Overview:Publicis Health Media stands as a premier health media agency in the United States, dedicated to crafting solutions that bridge individuals with impactful health and wellness resources daily. Our commitment to health and wellness drives our efforts across the media landscape, assisting patients in navigating pivotal moments...


  • New York, New York, United States Publicis Health Media Full time

    Job Overview The Senior Director of Media Planning & Strategy is responsible for the daily operational management of client requirements and will oversee the daily activities of the Strategy team, which has extensive knowledge in HCP (Health Care Professional) engagement. This position reports to either the Director of Strategy or the Vice President of...


  • New York, New York, United States Publicis Health Media Full time

    Job Overview The Senior Associate in Media Strategy plays a crucial role in assisting the Strategy team with the selection of media channels and programs, adhering to the defined strategic media framework. This position is accountable for the precision of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either...


  • New York, New York, United States Daemen University Full time

    About the RoleThe Director of Institutional Communication is a key member of the Daemen University team, responsible for managing the University's strategic communication and public relations efforts. This role requires a strong understanding of the University's mission and values, as well as excellent writing, proofreading, and public speaking skills.Key...


  • New York, New York, United States Starcom Full time

    Job OverviewCompany OverviewStarcom, a leader in global communications planning and media, has been shaping the industry for over 80 years. Our agency is built on the belief that people are at the heart of everything we do. We leverage the power of data and technology to drive impactful results for our clients, which include renowned brands such as Bank of...


  • New York, New York, United States Horizon Media Full time

    About the RoleHorizon Media is seeking a seasoned professional to lead our Business Solutions team as a VP, Director, Business Solutions. As a key member of our leadership team, you will be responsible for driving strategic growth and innovation across our client base.Key ResponsibilitiesStrategic Planning: Develop and execute comprehensive media strategies...


  • New York, New York, United States Carat Full time

    Job OverviewWe are seeking a Media Planning Manager to join our dynamic team. This role is hybrid, allowing for remote candidates within the continental United States who are an excellent match for the position. You will be part of a collaborative environment, working closely with a client that values our partnership.You will report to the Associate Director...


  • New York, New York, United States iProspect Full time

    Position OverviewCompany Overview:iProspect is a globally recognized agency dedicated to transforming consumer intent into actionable results, enhancing business performance for leading brands worldwide. Our expertise lies in bridging the gap between brands and consumers, ensuring that we effectively engage and convert audiences through optimal digital...


  • New York, New York, United States Publicis Health Media Full time

    Job Overview The Senior Media Strategy Associate plays a crucial role in assisting the Strategy team with the selection of media channels and programs in alignment with the defined strategic media framework. This position entails ensuring the precision of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will be reporting to...

  • Tax Director

    2 weeks ago


    New York, New York, United States Strategic Employment Full time

    Job Title: Tax DirectorCompany: Strategic EmploymentLocation: NYCJob Type: Full-timeAbout Us: Strategic Employment is a boutique firm that specializes in providing innovative tax solutions to its exclusive clientele.Job Summary: We are seeking a highly skilled Tax Director to join our team of tax experts. As a Tax Director, you will be responsible for...


  • New York, New York, United States Publicis Media Full time

    {"title": "Senior Director, Business Development Strategy", "subtitle": "Accelerate Groupe Transformation", "content": "At Publicis Media, we're on a mission to revolutionize the way we connect with our clients and drive business growth. As a Senior Director, Business Development Strategy, you'll play a critical role in shaping our vision and executing our...