Strategic Media Director
1 week ago
Company Overview
Publicis Media Exchange (PMX) is a global media platform that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships, and knowledge. As a leading omnichannel activation powerhouse, PMX is at the forefront of the converging marketplace, building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Summary
The role of VP Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge, and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team.
Key Responsibilities
- Develop Strong Client Relationships
Develop strong client relationships as a key local strategic and business partner, gaining a deep understanding of our client's business objectives, challenges, threats, and opportunities.
Gain Holistic Understanding of Client BusinessGain a deep, holistic, and evolving understanding of our client's business, including forward-looking awareness of emerging competitive threats.
Develop Customer UnderstandingDevelop a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey (awareness > trial > continuation).
Guide Tactical DirectionGuide the tactical direction in relation to our clients' omni-channel marketing approach.
Oversee Local Media Tactical Plan DevelopmentOversee local media tactical plan development and budget.
Present RecommendationsPresent recommendations to account service and clients.
Liaise with Internal StakeholdersEffectively liaise with internal stakeholders to develop revenue-building opportunities in the space.
Collaborate with External PartnersCollaborate with external partners to bring innovative and first-to-market local opportunities to assigned clients.
Develop POVsDevelop POVs for our clients around business-critical issues and trends in Local.
Lead Brainstorms and WorkshopsLeading internal brainstorms and client workshops.
Participate in New Business PitchesParticipate in new business pitches.
Develop Junior Team MembersAssist Associate Director in the development of junior team members.
Provide Job Performance FeedbackProvide job performance feedback to subordinates and make talent and staffing recommendations to management.
Resource for Complex ProblemsResource for others in resolution of complex problems/issues.
Advocate for Multicultural and Diversity InclusionAdvocate for multicultural and diversity inclusion throughout tactical plans.
Qualifications
- Media Planning Experience
10+ years media planning experience, including 5 years in a management capacity.
Offline and Online Media ExperienceOffline and online media experience.
Local Media KnowledgeMust have strong working knowledge of Local Media.
Strategic and Tactical PlanningDemonstrated expertise in local strategic and tactical planning.
Communication and Management SkillsExceptional written and verbal skills, with ability to present to clients, maintain client correspondence, and internal documentation.
Management and Motivational SkillsExcellent management and motivational skills.
Software KnowledgeSoftware knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, Google Analytics.
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