Digital Marketing Professional

7 days ago


Amherst, Massachusetts, United States University of Massachusetts Amherst Full time
Job Description:

In this role, you will be responsible for managing and implementing social media strategies to promote the Isenberg School of Management's mission, programs, and events.

About UMass Amherst

The University of Massachusetts Amherst is a nationally ranked public research university offering a full range of undergraduate, graduate, and professional degrees. Our campus sits on nearly 1,450 acres in the scenic Pioneer Valley of Western Massachusetts and offers a rich cultural environment in a bucolic setting close to major urban centers.

About the Role

This position collaborates closely with the Content Manager, MarCom Coordinators, Chief Marketing Officer (CMO), and Directors of Marketing and Communications to enhance the school's online presence and engage with diverse audiences.

Key Responsibilities:
  • Develops Engaging Content: Creates and curates content for social media platforms, aiming to increase organic reach.
  • Social Media Storytelling: Develops the college's social media stories about people and programs in accordance with strategic marketing goals.
  • Brand Awareness: Upholds and increases awareness of the college's reputation as a top business school among students, faculty, alumni, peer institutions, recruiters, the consumer media, and the general public.
  • Paid Social Media Campaigns: Works with the Director of Marketing to support agency-led paid social media campaigns for recruitment and brand strategy.
Requirements:
  • Bachelor's Degree: Required.
  • Social Media Experience: One year of experience managing social media accounts for an organization or business.
  • Technical Skills: Proficiency with social media platforms, including Facebook, X, Instagram, LinkedIn, TikTok, and emerging platforms. Experience with social media management tools such as Loomly, Sprout, Hootsuite, Buffer, or comparable technology.
  • Content Creation: Strong writing ability and familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
Estimated Salary:

$62,415 - $81,125 per annum, based on location and level of experience.



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