Marketing Campaign Strategist TX
3 days ago
The Marketing Campaign Strategist will serve as a key member of the Integrated Marketing team, developing and executing annual and quarterly marketing strategies for key categories and in-season campaigns. This role requires close collaboration with cross-functional teams to drive brand awareness, traffic, and conversion.
This hybrid position reports into the office in Denton, TX, on Tuesdays and Wednesdays, working remotely the rest of the week. The ideal candidate will possess a blend of planning, data analysis, influence, and execution skills to turn data points into actionable plans.
Key Responsibilities:
- Concept and execute Go-To-Market initiatives in support of seasonal campaigns and product launches, partnering with the Integrated Marketing Director.
- Develop marketing communication strategy through all consumer omnichannel touchpoints for seasonal campaigns and key category product launches.
- Own the marketing strategy briefing process for creative development, defining objectives, strategy, rationale, and KPIs for assigned campaigns.
- Partner with Marketing Operations to refine and implement process flows between Integrated Marketing, Marketing Channel Leads, Merchandising, and Store Operations teams.
- Execute seamless campaign asset rollouts to stores in partnership with the Store Marketing Lead.
Category Marketing Responsibilities:
- Lead relationships between category merchandisers and the Integrated Marketing team for the Color category.
- Serve as the main liaison between category brand partners and internal Sally Beauty functions, including Merchandising, Omnichannel Marketing channels, and E-commerce/Marketplace.
- Represent Marketing at Color Category Merchandising Go-to-Market kickoffs and SBUs, translating business priorities and seasonal campaign promotions into integrated Go-to-Market strategies.
Diversity, Inclusion, and Belonging (DiB) Support:
- Evaluate and integrate DiB initiatives throughout seasonal internal and external campaign strategies.
- Lead Sally Beauty marketing integration for SBH Inspires when applicable.
Requirements:
- Bachelor's Degree in Marketing or equivalent experience.
- 5+ years in marketing, integrated, and/or category marketing (a plus).
- Strong knowledge of Microsoft Office Suite and Adobe Workfront.
- Project management and planning skills.
- Knowledge of current trends in the beauty/retail industry.
The work environment is standard for an office setting. The salary range is $80,000-$120,000 annually, based on experience.
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