Senior Product Marketing Manager Design and Manufacturing

4 weeks ago


Boston, Massachusetts, United States Autodesk Full time
Job Requisition ID #

24WD82466

Position Overview

We are seeking a highly motivated and experienced Senior Product Marketing Manager to focus on sales enablement content.

This role is critical in ensuring our sales teams are equipped with the knowledge, tools, and resources they need to effectively sell our products and solutions.

The ideal candidate will have a strong background in product marketing, sales enablement, and the design and manufacturing industry.


Autodesk gives opportunity to work with cutting-edge technology and innovative products and it values a collaborative and inclusive work environment that fosters teamwork and diverse perspectives.

It gives competitive salary and benefits package that reflects the commitment to employee well-being and to explore career growth and development opportunities within the organization.

Responsibilities

Sales Enablement:
Develop and deliver comprehensive sales enablement content, including product features, benefits, positioning, and competitive differentiation

Create and maintain sales collateral, such as product datasheets, presentations, case studies, and FAQs

Collaborate with sales leadership to identify knowledge gaps and develop strategies to address them

Content Development:
Produce high-quality, engaging content that communicates product value propositions to sales teams

Manage the creation of videos, webinars, and other multimedia content for sales training purposes

Ensure all content is up-to-date and aligned with the latest product developments and market trends

Cross-Functional Collaboration:
Work closely with product management, engineering, and customer support teams to gather and synthesize product knowledge

Partner with the sales team to understand their needs and provide targeted support

Collaborate with marketing to ensure consistency in messaging across all channels

Tracking:
Establish metrics to measure the effectiveness of sales content

Regularly analyze data to assess the impact of training programs and identify areas for improvement

Provide feedback to product and marketing teams based on sales performance insights

Market and Competitive Analysis:
Conduct market research to stay informed about industry trends and competitor activities

Provide insights to sales teams on market dynamics and competitive landscape

Update sales materials to reflect changes in the market environment

Minimum Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred

5+ years of experience in product marketing, sales enablement, or a related role

Proven track record of developing and delivering effective sales training programs

Excellent written and verbal communication skills

Strong project management skills with the ability to manage multiple priorities

Ability to work collaboratively in a cross-functional team environment

Proficiency in using marketing and sales enablement tools and platforms

Strong analytical skills with the ability to derive actionable insights from data



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