Senior Product Marketing Manager Design and Manufacturing
4 weeks ago
24WD82466
Position Overview
We are seeking a highly motivated and experienced Senior Product Marketing Manager to focus on sales enablement content.
This role is critical in ensuring our sales teams are equipped with the knowledge, tools, and resources they need to effectively sell our products and solutions.
The ideal candidate will have a strong background in product marketing, sales enablement, and the design and manufacturing industry.
Autodesk gives opportunity to work with cutting-edge technology and innovative products and it values a collaborative and inclusive work environment that fosters teamwork and diverse perspectives.
It gives competitive salary and benefits package that reflects the commitment to employee well-being and to explore career growth and development opportunities within the organization.
ResponsibilitiesSales Enablement:
Develop and deliver comprehensive sales enablement content, including product features, benefits, positioning, and competitive differentiation
Create and maintain sales collateral, such as product datasheets, presentations, case studies, and FAQs
Collaborate with sales leadership to identify knowledge gaps and develop strategies to address them
Content Development:
Produce high-quality, engaging content that communicates product value propositions to sales teams
Manage the creation of videos, webinars, and other multimedia content for sales training purposes
Ensure all content is up-to-date and aligned with the latest product developments and market trends
Cross-Functional Collaboration:
Work closely with product management, engineering, and customer support teams to gather and synthesize product knowledge
Partner with the sales team to understand their needs and provide targeted support
Collaborate with marketing to ensure consistency in messaging across all channels
Tracking:
Establish metrics to measure the effectiveness of sales content
Regularly analyze data to assess the impact of training programs and identify areas for improvement
Provide feedback to product and marketing teams based on sales performance insights
Market and Competitive Analysis:
Conduct market research to stay informed about industry trends and competitor activities
Provide insights to sales teams on market dynamics and competitive landscape
Update sales materials to reflect changes in the market environment
Minimum Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
5+ years of experience in product marketing, sales enablement, or a related role
Proven track record of developing and delivering effective sales training programs
Excellent written and verbal communication skills
Strong project management skills with the ability to manage multiple priorities
Ability to work collaboratively in a cross-functional team environment
Proficiency in using marketing and sales enablement tools and platforms
Strong analytical skills with the ability to derive actionable insights from data
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