Digital Subscription Manager

4 weeks ago


Palo Alto, California, United States Kohler Full time
Subscription Manager Job Description

We are seeking an experienced Subscription Manager to lead and manage our subscription-based revenue model. As the Subscription Manager, you will be responsible for developing and implementing strategies to maximize customer acquisition, retention, and growth.

You will work closely with cross-functional teams to ensure that our subscription offerings align with customer needs and drive long-term value for the company.

This is an individual contributor position reporting to Executive Director - Head of Business, Kohler Ventures.

Key Responsibilities:
  • Develop and execute digital app subscription strategies to drive growth.
  • Identify and implement new opportunities for app subscription revenue streams.
  • Collaborate with Product to optimize pricing and positioning of subscription offerings.
  • Design and execute initiatives to attract new app subscribers through targeted marketing campaigns.
  • Work closely together with the Customer Success Manager to develop and manage customer retention programs, loyalty programs, and benefits.
  • Analyze customer feedback and subscription data to identify trends and opportunities.
  • Utilize data analytics tools to track subscription KPIs, generate insights, and make data-driven decisions.
  • Create a cohesive customer journey from marketing to user acquisition to paid subscriptions.
  • Continuously refine subscription models based on data insights and industry trends.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in subscription management and customer retention, preferably in the wellness and tech industry.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with subscription management platforms and CRM tools.
  • Proven track record of driving subscription growth and reducing churn.
  • Previous experience working in a wellness or tech startup is a plus.
Travel Requirement:

Up to 10%.

Kohler Ventures is an equal opportunity/affirmative action employer. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact .



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