Marketing Manager, Business Programs

3 weeks ago

Portland, Oregon, United States Urban League of Portland Full time

About the Role

We are seeking a skilled Marketing Manager to join our team at Urban League of Portland. As a Marketing Manager, you will be responsible for developing and executing integrated marketing and communication campaigns to promote our business-to-business programs and services throughout Oregon and SW Washington.

Key Responsibilities

  • Manage annual marketing planning and oversee tactical execution for internally run program marketing.
  • Provide regular status updates and develop final reports on the performance of marketing campaigns and tactics.
  • Secure resources necessary for the development and delivery of marketing plans, including contracting with creative vendors and overseeing the work of media buyers.
  • Oversee planning for and execution of specific activities, such as photo or video shoots, in collaboration with other Program Marketing Team staff.
  • Collaborate with the Sr. Marketing Manager-Business Programs to develop cross-cutting business-to-business marketing campaigns.
  • Provide subject matter expertise and consultation to program designers, outreach managers, and brand marketing team members on projects and campaigns designed to reach and serve industrial and agricultural customers, small businesses, and members of the commercial architecture, engineering, and construction industry.
  • Support stakeholder coordination and identify market research needs, contract with researchers, and manage projects to inform campaign planning and program design.
  • Continue to expand Energy Trust's relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices.
  • Participate in and provide input to inform annual budgeting and business planning processes.

Requirements

  • Bachelor's degree in marketing, public relations, advertising, brand marketing, or a related field, or equivalent professional experience managing in-house marketing or working at a creative agency or consulting firm.
  • 4 years' experience developing and/or managing the execution of business-to-business marketing plans.
  • Demonstrated ability at creating campaigns to reach diverse audiences.
  • 2 years of experience managing multiple vendor contracts and developing and managing budgets of $100,000 or more.
  • Experience managing the work of and providing effective direction to media buyers, brand agencies, creative services vendors, public relations practitioners, or other professional services firms.
  • Experience scoping and/or applying quantitative and qualitative market research to inform marketing and public relations campaigns.
  • Experience working in an interdisciplinary environment with technical teams.
  • Prior experience working in the energy or commercial building industry is preferred.
  • Strong interpersonal skills.
  • Excellent oral, written communication abilities, including strong attention to detail.
  • Proficiency in Microsoft Word, PowerPoint, and Excel software programs.

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