Senior Manager, Creative Strategist
3 weeks ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Key Responsibilities
As a Senior Manager, Creative Strategist, you will oversee the development of creative briefs that transform marketing strategies into relatable, elevated, and smart creative outputs. You'll inspire creative solutions and spark ideas that help Abbott's audience connect more deeply with the brand. Additionally, you will drive cross-functional storytelling by identifying cultural events, trends and consumer mindsets.
What You'll Do
- Partner with key cross-functional teams to develop strategically driven creative campaigns and content that attracts, engages, and activates target audiences, while increasing Abbott's share of voice and brand awareness metrics.
- Manage day-to-day marketing programs and activities so that they meet the organization's short and long-term business objectives, comply with regulations and standards, and protect the organization's public reputation.
- Work with senior business and creative leaders to define and develop current and future campaigns through the lens of a connected consumer journey.
- Collaborate with creative leaders in the manifestation and articulation of innovative ideas through presentations of creative strategies, proof of concept, prototypes and well-articulated, persuasive narratives.
Requirements
- A bachelor's degree in communications, business, marketing or related field is required.
- More than 8 years of experience in marketing, with at least 6 years in a high-level communications environment within a corporate / team environment or marketing agency preferred.
- Candidates must have a track record of excellent professional writing, communication, and project management skills with the ability to manage multiple projects.
- Ability to and experience in thinking 'outside the box' when it comes to strategic product communications and creative.
About Abbott
Abbott is an Equal Opportunity Employer, committed to employee diversity. We provide reasonable accommodation to qualified individuals with disabilities. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
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