Lead Strategic Growth Marketing Director

7 days ago


Vancouver, Washington, United States Course Hero Full time

We're seeking a visionary Senior Director of Marketing to drive growth and innovation at Course Hero. With over 25 million users, we're revolutionizing the way people learn and succeed.

About This Role

As Senior Director of Marketing, you'll lead strategic initiatives in growth marketing, lifecycle marketing, and partnership marketing. Your expertise will transform studying experiences seamlessly for our diverse audience of students, educators, and lifelong learners.

Key Responsibilities
  • Owning and building growth marketing strategies across the full-customer lifecycle, driving profitable top-line impact.
  • Leading and mentoring an impactful data-driven team.
  • Directing performance marketing initiatives across multiple channels, ensuring alignment with overall business goals and driving measurable results.
  • Developing and executing content marketing strategies, landing page optimization, and website enhancements to drive organic growth.
Requirements
  • 10-15+ years of marketing experience, including 5+ years in managing teams.
  • Experience scaling up B2C products and driving substantial user growth.
  • Deep expertise in performance marketing, including SEM, social media, influencer, display advertising, and affiliate marketing.
Bonus Points
  • Background in education technology, gaming, and live ops.
Benefits and Perks
  • Competitive salary, annual bonus, and RSUs.
  • Medical coverage, including full dental and vision.
  • 401(k) program (US) / retirement savings plan (Canada) with company match.

The estimated salary for this role is $228,000-$308,000 USD, based on the location and responsibilities outlined. We offer a market-based pay structure that varies by location.



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