Product Marketing Director for Global Business Services

6 days ago


Austin Texas, United States ServiceNow Full time
Job Description

A successful Product Marketing Director must drive cross-functional teams to deliver high-impact results. We emphasize great messaging and positioning skills and cross-functional partnership. If you are a natural storyteller, and work with a 'one team, one dream' mindset, you should apply.

Key Responsibilities
  • Create differentiated messaging and powerful sales and campaign content that resonates with customers and drives engagement through campaigns, events, meetings, website, and social media.
  • Build compelling and innovative solutions, thought leadership, and sales content (e.g., case studies, white papers, data sheets, blog posts, customer presentations, FAQs) to accelerate customer and industry awareness, and adoption.
  • Own the messaging for product launches and work collaboratively across product management, workflows, marketing, sales, and other stakeholders.
  • Partner with Industry marketing to develop industry-first messaging and solutions that unlock new markets and opportunities.
  • Educate sales with effective and clear enablement materials to articulate the value and differentiation of ServiceNow solutions.
  • Provide thought leadership for campaigns, events, webinars, blogs, and more.
  • Win over the analyst community with the best articulation of our value proposition and vision.
  • Be the go-to evangelist to speak to the power of ServiceNow's differentiation in the GBS market at industry events and to the press.

About ServiceNow

ServiceNow is a leading provider of cloud-based software for enterprise service management. Our solutions help organizations streamline processes, improve efficiency, and enhance customer experiences.



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