Area Sales Manager
6 days ago
Park Square Homes is seeking a highly skilled and experienced Area Sales Manager to join our leadership team in Central Florida. As a key member of our sales team, you will be responsible for leading and managing a dynamic sales team to drive business performance and achieve exceptional customer experiences.
Job DescriptionOverview:
- Park Square Homes is an award-winning company recognized for its entrepreneurial spirit and strong corporate culture.
- We foster a fast-paced, family-oriented, and team-focused work environment that encourages growth, learning, and excellence.
Key Responsibilities:
- Lead, recruit, train, and mentor sales teams to meet company sales goals and deliver top-tier customer service.
- Manage and supervise sales team members, providing guidance and feedback to improve performance and personal growth.
- Monitor traffic, conversion, and referral rates, ensuring sales quotas are met and company objectives are achieved.
- Stay up to date on product knowledge, competitive analysis, and market trends to provide guidance and recommendations to the sales team and company leadership on sales strategies.
- Maintain the integrity and accuracy of sales data and ensure it is consistently updated in company systems.
- Manage model homes, inventory and sales offices, ensuring they are maintained, furnished, and properly staffed.
- Ensure the implementation and adherence to the company's selling strategy.
- Oversee and assist in the development of sales presentations, training programs, and strategies to advance the sales team's strengths, overcome objections and close sales.
- Provide input into the development of sales tools, collateral and strategies in collaboration with other departments, including Design Center, Marketing, and Operations.
Customer Relationship Management:
- Promote strong relationships with brokers, Realtors, and other partners to generate leads and drive sales.
- Oversee homebuyer interactions to ensure a positive experience from initial contact through closing and beyond.
- Handle homebuyer issues promptly and professionally, coordinating with internal departments and external partners, including lenders and contractors, to resolve any concerns.
- Participate in new community planning including model selections, home features, and overall design strategies based on customer feedback and market trends.
Team and Talent Development:
- Conduct regular performance reviews, providing constructive feedback to sales team and setting clear, achievable goals.
- Lead regular sales meetings, reviewing performance, traffic reports, market trends and sales tools.
- Coordinate and conduct training programs to improve the selling skills and product knowledge of sales team.
- Implement staffing strategies to ensure sales teams are adequately staffed at all times, and sales goals are being met consistently.
- Foster a positive, collaborative and motivating environment where the sales team is encouraged to excel.
- Develop and maintain an organized and efficient work environment to optimize team performance.
Strategic Planning and Market Insight:
- Establish short- and long-term sales goals and strategies.
- Provide regular reports on sales performance, competitive activity, and market trends to leadership.
- Analyze and evaluate the effectiveness of sales methods, costs, and results to drive business decisions.
- Identify opportunities for process improvement and implement changes to streamline operations.
- Ensure all required documentation for sales transactions, including contracts and change orders, are completed accurately and in compliance with company standards.
Community and Industry Engagement:
- Represent the company at industry events, conferences, and community meetings, promoting the company's brand and services.
- Cultivate relationships with key stakeholders, including Realtors, vendors, and partners, to generate leads and drive sales.
- Work with local Homeowner Associations, resolving any community-related issues in a timely manner.
- Attend trade shows and networking events to maintain a strong knowledge of industry trends and competitor activity.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- A minimum of 5 years of experience in sales, with at least 3 years in a leadership or management role in the homebuilding industry.
- Active Florida Real Estate Salesperson or Broker License.
- Proven ability to manage and lead sales teams to exceed targets and achieve business goals.
- In-depth understanding of the homebuilding sales process, including contract negotiation, mortgage programs, and market research.
- Strong coaching and mentoring skills, with a focus on providing actionable feedback and performance improvement.
- Ability to evaluate data and use insights to make informed business decisions.
- Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, Realtors, and team members.
- Proficient in Microsoft Office Suite and other business applications.
- Ability to manage multiple priorities and tasks in a fast-paced, deadline-driven environment.
- Ability to travel occasionally for training and business needs.
Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.
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