Strategic Brand Planner

7 days ago

Atlanta, Georgia, United States KTC Inc. Full time
Job Overview

KTC Inc. is seeking a highly skilled Strategic Brand Planner to lead the strategic planning of each campaign phase, collaborating closely with internal teams and the client to ensure alignment, data-driven insights, and actionable strategy.

Key Responsibilities
  1. Campaign Planning
  • Develop In-Depth Project Plans for each campaign phase to ensure alignment with the client brand's repositioning goals, considering all associated project personnel and key stakeholders:
    • Partnership Immersion:
      • Design a structured approach to initial engagements with internal teams, including timelines for team tracking.
      • Outline how teams will use data-gathering methods and report to key stakeholders for insight-sharing sessions.
      • Assist in the development of key activities to support workshop sessions for partnership immersion and account integration.
    • Brand Strategy, Creative Development, and Media Planning:
      • Collaborate with strategists and creatives to construct a detailed roadmap that translates brand positioning goals into actionable strategies including strategic, creative development, and media planning elements.
    • Execution and Brand Expression Planning:
      • Ensure all elements of the creative process have timelines and mapping to key performance indicators (KPIs).
      • Assist with toolkit, ensuring that the team is utilizing the best possible campaign performance monitoring and reporting tools.
    • Campaign Evaluation, Wrap, and Year Two Planning:
      • Establish a comprehensive evaluation methodology to measure campaign impact.
      • Define year-two key performance indicators (KPIs) and set up regular reporting timelines.
      • Develop a structured approach for summarizing insights and recommendations for the next phase.
  • Data and Insight Integration
    • Conduct thorough reviews of client data, market research, and brand audits to create a strategic foundation that informs each campaign phase.
    • Develop planning documents that bridge data insights and creative strategies, ensuring that each phase aligns with the brand's repositioning objectives.
    • Craft data-backed briefing documents and insight reports for cross-functional teams, providing clear direction on how data shapes each phase's goals and strategies.
  • Strategic Alignment Across Teams
    • Coordinate with internal teams to align each phase's objectives with the overarching brand repositioning strategy.
    • Prepare structured project kickoff and phase transition meetings to facilitate knowledge-sharing, gather feedback, and ensure smooth handoffs.
    • Develop communication templates and additional progress tracking tools (as needed) to maintain alignment across teams throughout the campaign.
  • Client Consultation and Communication
    • Act as a strategic advisor to the client, presenting detailed planning documents, insights, and roadmaps for each campaign phase.
    • Facilitate planning workshops with the client to gather input and build consensus on campaign objectives and approaches, as requested.
    • Prepare regular strategic updates and planning reports for the client, ensuring they have a clear view of the campaign's direction and the alignment of planning with their brand vision.
  • Structured Evaluation Framework
    • Develop a meticulous evaluation framework to assess campaign outcomes at each phase, from initial immersion to year-two planning.
    • Plan and document post-campaign evaluation processes, outlining best practices for gathering feedback, synthesizing learnings, and recommending strategic adjustments for ongoing brand development.
    Requirements and Qualifications
    • Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field; a Master's degree is a plus.
    • 5+ years of experience in account planning, brand strategy, or campaign planning within healthcare and/or large brand repositioning scopes within an agency environment.
    • Proven expertise in strategic planning and campaign development, with a demonstrated ability to design comprehensive, phased project plans for complex branding initiatives.
    • Strong data analysis and research skills to interpret client data and market insights, transforming them into actionable strategies and planning documents.
    • Exceptional organizational and project management skills, with a track record of creating structured timelines, briefing materials, and milestone maps that guide team execution across multiple phases.
    • Excellent communication and presentation abilities, capable of leading client-facing planning sessions, preparing insight reports, and conveying strategic rationale in clear, compelling terms.
    • High attention to detail and process orientation, ensuring all planning documents and project frameworks meet high standards of accuracy, clarity, and relevance.
    • Collaborative mindset, with the ability to work closely with cross-functional teams (creative, media, strategy, project management, client services) to align on project goals and planning milestones.
    • Proficiency in planning and project management tools, such as Asana, Trello, or Microsoft Project, as well as familiarity with analytics and reporting tools.
    Estimated Salary Range

$85,000 - $110,000 per year, based on experience and qualifications.

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