Strategic Marketing Leader for NFL Direct to Consumer Growth
1 week ago
The National Football League (NFL) is seeking a visionary Strategic Marketing Leader to spearhead the growth of its direct-to-consumer offerings. This pivotal role will be based in Los Angeles and will oversee all aspects of the marketing strategy, including brand identity, awareness, product comprehension, subscriber acquisition and retention, conversion funnel optimization, and revenue growth.
This critical position will play a key part in the Global Marketing organization while also serving as an essential voice and influencer on the NFL Media leadership team. The Strategic Marketing Leader will partner with peers in NFL Media and Marketing, as well as their high-performing team, to architect the long-term brand vision and go-to-market strategy, driving immediate subscriber and revenue growth for the NFL season.
The successful candidate will have proven experience excelling in cross-functional/matrixed companies, delivering breakthrough marketing campaigns that drive material business results. They will possess expertise in Agile Marketing & Product environments, using daily standups, unified measures, ongoing optimization, and live service models to drive business growth.
Responsibilities:
- Motivate direct report teams and cross-functional partners to meet/exceed short and long-term business goals, including subscriber and revenue growth, fan lifetime value, and product satisfaction.
- Deliver subscriber and revenue growth while continually optimizing the impact of audience behavioral triggers, creative, and channel placements.
- Architect the long-term brand vision and go-to-market strategy by partnering with direct report teams and cross-functional peers in NFL Media and Marketing.
This is a full-time opportunity with an estimated salary range of $200,000-$240,000 USD. The NFL offers a Flexible Workplace Policy, enabling employees to work from a location of their choice while maintaining a priority on in-person work at an NFL office. We are committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base.
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