Digital Marketing Specialist for Social Media Growth

5 days ago


Ridgeland, Mississippi, United States Watkins Construction & Roofing Full time
Job Title: Digital Marketing Specialist for Social Media Growth

About the Job

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at Watkins Construction & Roofing. As a key member of our marketing team, you will be responsible for developing and executing dynamic social media strategies to drive growth and engagement across various platforms.


Responsibilities
  • Social Media Strategy: Collaborate with our marketing specialist and videographer to create and implement content strategies tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
  • Campaign Execution: Plan, execute, and monitor social media campaigns to increase followers, drive engagement, and support marketing objectives.
  • Content Calendar: Maintain a content calendar to ensure timely delivery of posts, stories, and videos across platforms.
  • Videographer Collaboration: Work alongside our videographer to create engaging, high-quality video content that resonates with our target audience.
  • Engagement and Community Management: Actively monitor and respond to comments, messages, and interactions across social media platforms to foster community engagement.
  • Analytics Reporting: Track, analyze, and report on social media performance using insights to optimize future content and campaigns.

Requirements
  • A bachelor's degree in graphic design, marketing, communications, or a related field, or equivalent experience.
  • Experience in managing social media platforms, creating content, and growing online communities.
  • Basic graphic design skills (Canva, Adobe Illustrator, Adobe InDesign, Photoshop, etc.).
  • Excellent written and verbal communication skills.
  • A strong understanding of social media best practices and trends across multiple platforms.

About Us

We're a company that values its culture above all else. We don't just hire anyone, and we know this job isn't for everyone. That's why we're upfront and honest about what this role entails and the rewards it comes with.

This is a great opportunity with our company, which has experienced massive growth over the past few years. We have a winning culture and are looking for responsible individuals to help us continue on our amazing trajectory.



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