Director of User Experience

4 weeks ago

Seattle, Washington, United States Alaska Airlines Full time
Job Summary

The Director Design and Research is a critical role at Alaska Airlines, responsible for setting the long-term strategy and overseeing the financial performance of the user experience.

This position requires a people leader who can establish strategic goals and direction for a team of designers, partnering closely with counterparts in product management and technology to deliver high-quality user experiences.

Key Responsibilities
  • Establish strategic goals and direction for the design team.
  • Set long-term strategy for user-interface and interaction standards across Alaska's products.
  • Own the entire design process for both interaction and visual design, overseeing the rapid development of site maps, user flows, wireframes, and mocks.
  • Deploy best practices and an iterative design process for the team to design for the full life cycle, from requirement refinement to high-fidelity prototypes.
  • Use web analytics, A/B testing, and customer research to inform design strategy.
  • Ensure the design team works with technology counterparts to understand and incorporate technical considerations in design efforts.
  • Oversee user experience research plans and usability testing to shape and inform the design team's work.
  • Advocate for usability, accessibility, and good user experience design throughout the product development process.
  • Collaborate with product management to influence product strategy and road map.
  • Collaborate with marketing colleagues and ensure design team deliverables reflect the brand's style guide.
  • Own the development of creative assets for site-side advertising and campaign creation.
Requirements
  • 8 years of experience designing user experiences and interaction design for e-commerce.
  • 5 years of leadership experience, with at least 2 of those years directly leading people.
  • Bachelor's degree with a focus in HCI, Design, or an additional two years of relevant training/experience in lieu of this degree.
  • Significant experience driving user research and usability.
  • Demonstrated history of defining a design process in an agile development environment.
  • Fluent in agile product development concepts from the UX perspective.
Preferred Qualifications
  • Significant experience working on large consumer businesses.
  • Knowledge of the airline and/or travel industries and related technologies.
  • Deep working knowledge of Lean UX concepts.
Leadership Expectations
  • Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
  • Proactive leader with a demonstrated ability to oversee a portfolio of complex and transformative information technology projects.
  • Demonstrated ability to influence and drive change cross-divisionally for mutually beneficial strategic and operational impact.
  • High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.

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