Marketing Data Analyst
5 days ago
Captions, a leading video AI company, is seeking a Marketing Data Analyst to lead Marketing Analytics and Measurement. This role will partner closely with the Marketing team to evaluate performance across platforms, channels, campaigns, and markets. The ideal candidate will have experience in marketing analytics, data manipulation, and statistical analysis.
Key Responsibilities:
- Automate daily and weekly marketing reporting by building reports, tables, and dashboards that are accessed and understood by Marketing, Engineering, and Finance.
- Build data pipelines from ad platforms and MMPs into a centralized data warehouse, piecing together key pieces of information in the user journey.
- Build unified reporting dashboards for a full funnel view across campaigns.
- Collaborate with Finance and Marketing to define and report out on metrics like CAC, payback period, and LTV.
Requirements:
- 5+ years of relevant work experience in marketing analytics for channels such as SEM, Affiliate, Social, and Podcast.
- Experience working with marketing measurement and attribution, targeting and creative optimization, user segmentation, cohort analyses, time series analyses, and regression models.
- Proficiency in Python and SQL for data manipulation, analysis, and modeling.
Benefits:
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
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