Lead Marketing Strategist for Fintech Growth

6 days ago


New York, New York, United States Clair Full time

At Clair, a digital banking platform that gives workers instant access to their pay, we are seeking an experienced Director, Lifecycle Marketing to drive customer growth and retention across multiple channels.

This is a hybrid position based in New York City, with the requirement of three days in-office work per week. The annual base salary for this role is $162,400 - $172,400, which is part of our competitive total compensation package including benefits and equity.

The ideal candidate will possess a strong understanding of lifecycle marketing strategies, Braze expertise, and experience working with cross-functional teams to align initiatives with business objectives.

We value diversity at our company and are committed to creating financial freedom for America's workers.

We are looking for someone who can take the lead on building, executing, and optimizing lifecycle marketing strategies for all of Clair's products. As a key member of our team, you will have the autonomy to own two products within Clair's suite and work closely with Product, Design, Data, and Customer Support teams.

Some of the responsibilities include developing and leading lifecycle marketing strategies for customer growth and onboarding, engagement, retention, and reactivation. You will also design, implement, and analyze automated multi-channel campaigns using Braze to drive product engagement and meet business goals.

In addition, you will utilize data-driven insights to understand key drivers of engagement and retention, use them to optimize and iterate on lifecycle strategies, and report on key metrics to stakeholders.

We offer a comprehensive benefits package, generous PTO, work-from-home setup allowance, and unlimited vacation for salaried roles. If you are a motivated professional with 5-7+ years of experience in lifecycle or retention marketing, preferably in a fintech, SaaS, or B2C company, we encourage you to apply for this opportunity.



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