Key Account Marketing Specialist
4 weeks ago
As a Key Account Marketing Specialist at Vets Hired, you will play a crucial role in developing and executing marketing strategies to drive growth and engagement with our key accounts. This position requires a strong understanding of the B2B marketing landscape and the ability to work closely with our sales teams to understand the needs of our key accounts.
Key Responsibilities:- Account Based Marketing: Develop and execute marketing strategies to maximize engagement with key accounts.
- Field Sales Enablement: Work closely with our sales teams to understand key account needs and develop tailored marketing solutions.
- Project Deliverables: Develop custom collateral, marketing materials, email and social marketing campaigns, special kitting and sampling projects, presentations, and tradeshow/event coordination.
- Sales Data and Pipeline Optimization: Work with the Digital Marketing team to develop workflows, communication plans, and data collection strategies to enable better selling, nurturing, and retention activities.
- Competitor/Market Analysis: Analyze industry trends, news, and competitors' activities to identify new opportunities and optimize current marketing strategies.
- 3-5 years of experience in a marketing or account management/support role in the B2B environment.
- Experience managing multiple projects and working effectively in a fast-paced environment.
- Excellent time management and organizational skills, with the ability to prioritize.
- Excellent communication and interpersonal skills, with a focus on building internal relationships and with key account primary contacts.
- Strong analytical and problem-solving skills, with the ability to identify opportunities and optimize strategies.
- Experience with tradeshow/event coordination, working with creative teams, and/or other demonstratable marketing skills.
- CRM/Marketing Automation: Salesforce/Pardot
- Back Office: Asana (Project Management), Microsoft Office 365, Adobe Creative Cloud
- Social: Instagram, Facebook, LinkedIn, Twitter (Sprout Social for social management)
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