Strategic Communications Liaison

1 week ago

Richmond, California, United States Commonwealth of Virginia Full time

Welcome to VCU, a world of innovation and excellence. Ranked as one of the 30 most innovative public universities in the country by U.S. News, we are committed to inclusive excellence and advancing a conscientious drive to support a climate where differences are celebrated.

As a premier, urban, public research university, we offer career paths for advancement, competitive pay, and mission-driven work. Our goal is to create an environment where your success is supported and your career can thrive.

We are seeking a Part-Time Communications Manager to join our team. This pivotal role will oversee external communications strategy and branding for the VCU College of Health Professions Department of Gerontology and the Virginia Center on Aging. The successful candidate will manage various communication channels, content creation, audience engagement, event coordination, and media relations to enhance the visibility and reputation of the department and center.

About the Role

This part-time position involves developing and implementing an effective external communications strategy to promote the department and center's initiatives and achievements. The ideal candidate will be the initial point of contact for external communications inquiries and collaborations.

Duties and Responsibilities
  • Develop and implement an external communications strategy to promote the department and center's initiatives and achievements.
  • Serve as the initial point of contact for external communications inquiries and collaborations.
  • Monitor and maintain a cohesive branding strategy to ensure consistency across all communication channels and materials.
  • Manage social media presence, generate content, and develop a streamlined workflow to coordinate smooth scheduling and efficient scheduling of social media posts.
  • Design and schedule newsletters, ensuring alignment with the departmental Style Guide.
  • Promote student information sessions and follow-up emails.
  • Assist with Google Ads campaigns, classroom presentations, and marketing via various platforms.
  • Create materials for annual updates and anniversary events, including save the date, invitations, and other promotional materials.
  • Host virtual events via Zoom, send reminders, and follow up with attendees.
  • Update and maintain the department and center's website with current information and resources.
  • Create promotional materials such as flyers, infographics, issue briefs, and research briefs.
  • Occasional tabling at conferences and events to disseminate materials and engage with attendees.
  • Send articles to CHP News and VCU PR for publication.
  • Pitch stories and initiatives to journalists to secure media coverage.
Requirements
  • A minimum of 2-3 years experience in professional online communications.
  • Strong written and verbal communication skills.
  • Proficiency in online platforms and tools such as social media, simple website updates, Canva, etc.
  • Ability to multitask, prioritize, and meet deadlines.
  • Demonstrated experience working in and fostering a diverse faculty, staff and student environment or commitment to do so as a staff member at VCU.

The estimated salary range for this position is $60,000 - $80,000 per year, depending on experience and qualifications.

We are an equal opportunity employer and welcome applications from diverse candidates.

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