Marketing Strategist for Residential and Commercial Growth

6 days ago


Montgomery, Indiana, United States RTC Communications Full time
Job Summary

RTC Communications is seeking a highly skilled Marketing Manager to drive residential and commercial growth. As a key member of our team, you will develop and implement effective marketing strategies to enhance our market presence, brand image, and customer engagement.

Responsibilities
  • Create comprehensive annual marketing plans aligned with our business objectives, including budget allocation and performance metrics.
  • Develop targeted marketing programs to acquire new customers, retain existing ones, and increase brand awareness across both residential and commercial segments.
  • Craft compelling content for various channels, leveraging AI technologies to enhance marketing efforts and drive results.
  • Collaborate closely with our residential call center and commercial sales teams to deliver impactful marketing initiatives that meet their needs.
  • Analyze market trends, competitor activity, and customer feedback to inform strategic marketing decisions.
Requirements
  • Bachelor's degree in marketing, English, journalism, communications, or a related field; MBA or advanced degree preferred.
  • Minimum 3 years of experience in marketing technology products, with a proven track record of creating innovative marketing programs that generate results.
  • Excellent writing, editing, proofreading, and communication skills, with working knowledge of Adobe Creative Cloud and social media platforms.
  • Metrics-driven marketing mind with expertise in SEO/SEM, keyword strategy, traditional and digital marketing, content marketing, and web development.
Benefits
  • A competitive base salary: $90,000 - $110,000 per year, depending on experience.
  • Performance bonuses and outstanding health benefits, including health, dental, and vision insurance, as well as an exceptional 401(k) company match.
  • Employer-paid life insurance, long-term disability, and short-term disability.
About Us

RTC Communications is a leading provider of quality and reliable communications, entertainment, and technology products and services to Southern Indiana. We are committed to delivering the future today to our customers and community, combining state-of-the-art technology with old-fashioned service.



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