Lifecycle Marketing Manager
4 weeks ago
About the Role:
Outdoor Network is seeking an experienced Lifecycle Marketing Manager to join our Partzilla / Boats.net ecommerce marketing team. This is a full-time remote position. For tax purposes, the candidate must reside full-time in Michigan, Florida, or Georgia.
Key Responsibilities:
Develop and implement campaigns and processes that support email marketing, SMS, and user journey strategy from lead acquisition through retention.
Partner with marketing leaders to define a roadmap of customer segmentation, messaging, campaign management, and triggered communications across the customer lifecycle.
Manage an email / SMS marketing content calendar for Partzilla and Boats.net that clearly identifies broadcast campaign cadence, content focus, pre-production timeline, and campaign status.
Work closely with cross-functional teams to ensure email strategy always aligns with business objectives and timelines.
Requirements:
Bachelor's Degree in Marketing, Communications, or related field
6+ years of professional non-internship marketing experience
Highly skilled in email and SMS with hands-on experience leveraging marketing automation/CRM systems (Iterable, Attentive, or similar) to drive customer engagement
Exceptional writing skills. Content creation experience preferred
Strong project and time management skills
Strong ability to identify, prioritize, and articulate highest impact initiatives and manage multiple campaigns simultaneously.
Skills:
High degree of proficiency with ESPs
Fluent in HTML and able to code emails in an ESP like Iterable
In-depth knowledge of trends and Can-SPAM, SMS/MMS best practices and regulations
Solid understanding of and experience with customer segmentation, personalization, and lifecycle marketing strategies
Highly skilled GA4 user with strong ability to interpret data and trends
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