Digital Acquisition Strategist

3 weeks ago


Remote, Oregon, United States LawnStarter Full time

LawnStarter is a leading on-demand platform for lawn care and landscaping services, aiming to become a one-stop shop for all outdoor home services.

We're seeking a Digital Acquisition Strategist to drive our growth, focusing on Google Ads Paid Search.

As a fast-paced, scrappy startup, we thrive in a data-driven environment where digital marketing meets innovation.

Key responsibilities include leading and optimizing Google Ads paid search campaigns, leveraging advanced strategies and internal customer data to maximize return on ad spend (ROAS) across multiple markets.

Key performance metrics, best practices, and a culture of continuous improvement and innovation will be defined and fostered.

Manage Complex Campaign Structures:

Oversee large-scale Google Ads campaigns across multiple brands and service lines, preparing detailed plans and owning financial outcomes.

Analyze Data for Insights:

Use data to inform strategy, identifying trends in lifetime value, keyword performance, conversion rates by market, and more.

Work closely with engineering and data teams to integrate ad platforms with internal data systems.

While 90% of your focus will be on Google Ads, you'll also explore new paid channels and test innovative strategies to enhance performance.

Extensive experience with large-scale Google Ads campaigns is required, particularly in industries like travel, ticketing, or home services.

Technical and analytical strengths include proficiency in spreadsheets, comfort with SQL, and a deep understanding of data-driven decision-making.

Scripting languages and experience with data integration tools are a plus.

We offer unlimited vacation policy, medical, dental, vision, and 401k benefits.

This is a fully remote position, allowing you to work from anywhere.



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