Senior Brand Strategist

6 days ago

Charleston, West Virginia, United States Musckids Full time

About the Role

MUSC's Office of Communications & Marketing is seeking a highly skilled Director of Brand Strategy to join its senior leadership team. Reporting directly to the Chief Communications & Marketing Officer, this individual will play a crucial role in shaping and executing the overall brand strategy of the company.

Key Responsibilities

  • Develop and execute a comprehensive brand strategy that aligns with the company's goals and objectives.
  • Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
  • Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
  • Oversee the work of the Brand Manager, providing guidance, mentorship, and clear direction to achieve brand objectives.
  • Manage vendors that support the enterprise brand campaign, brand research, brand identity, and other supporting vendors.
  • Collaborate closely with functional areas such as marketing, communications, service operations, digital web, engagement, and outreach to ensure alignment with the brand strategy.
  • Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
  • Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
  • Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
  • Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
  • Support integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
  • Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.

Requirements

  • A minimum of a bachelor's degree in business administration, healthcare administration, marketing/communications, or a related field. A master's degree is preferred.
  • 9+ years' progressive experience in brand management, with a track record of successfully developing and executing brand strategies. 4+ years' experience in a leadership capacity; prior experience working in an academic healthcare organization is preferred.
  • Proven experience managing and working in a matrixed, cross-functional team environment, with a high degree of complexity and ambiguity.
  • Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
  • Analytical mindset with the ability to use data and market research to inform branding decisions.
  • Creative thinker with a keen eye for design and branding aesthetics.
  • Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  • Proficiency in brand management software and marketing tools.
  • A passion for brand-building and a deep understanding of consumer behavior.
  • Exceptional project management skills and the ability to meet deadlines and deliver results.
  • Outstanding communication skills, including oral, written, and presentation.
  • Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results.
  • Experience developing and communicating executive-level reporting.
  • Demonstrated experience managing and developing an effective team.
  • Ability to work both independently and as part of a collaborative group.
  • Commitment to MUSC's mission and values.

Salary Information

The estimated salary for this role is between $120,000 - $180,000 per annum, depending on experience and qualifications. This figure is based on national averages for similar roles in the United States.

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