Senior Digital Marketing Specialist

4 days ago

Chicago, Illinois, United States STERIS Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at HuFriedyGroup. As a key member of our Marketing and Brand Management department, you will play a critical role in driving our company's mission and vision across all marketing channels and brand touchpoints.

Key Responsibilities
  • Leverage digital platforms to optimize community interactions, UX, and conversion, identifying new digital tactics and channels to drive traffic, optimizing the website and content for search engines, and measuring the effectiveness.
  • Optimize community technology platforms to ensure a compelling customer experience that drives engagement, advocacy, and preference.
  • Develop new email campaigns, strategies, and workflows.
  • Manage day-to-day email marketing operations, including email list management, email creation, A/B testing, and performance analysis.
  • Influence brand experience digitally at the global level.
  • Develop specific customer journey maps for various HuFriedyGroup customer communities.
  • Recommend and execute site merchandising best practices for optimal conversion.
  • Identify trends, insights, and optimize spend and performance based on key learnings.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Collaborate with various teams across the organization to build processes and GTM calendars, create merchandising plans, and build an execution plan.
Requirements
  • Bachelor's degree in a related field, such as communication, journalism, new media, English, computer science, web design, or equivalent experience.
  • 5+ years of proven experience in creating and managing content for websites, and experience with content management systems such as Shopify and Drupal.
  • Proven experience developing online loyalty & rewards and online communities in digital marketing and/or e-commerce companies.
  • Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
What We Offer

As a valued member of our team, you will enjoy a comprehensive benefits package, including medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans, and a 401(k) plan. You will also have access to an employee assistance program and long-term disability. Full-time employees are eligible for short-term disability, paid time off, and paid holidays. Part-time employees receive a pro-rated allocation of paid time off and paid holidays. Full-time employees are also eligible for four weeks of paid parental leave, while part-time employees receive paid parental leave, pro-rated based on their standard hourly work week.

HuFriedyGroup is an Equal Opportunity Employer, committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred, and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state, or local law.

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