Digital Marketing Strategist

3 weeks ago

Boise, Idaho, United States Beacon Hill Staffing Group Full time

Job Summary:

This role is for a Digital Marketing Specialist to join a leading media agency in the pharmaceutical space. The position will be a long-term contract hire with strong potential to extend or convert to perm.

The successful candidate will be responsible for contributing to DTC and HCP omni-channel engagement recommendations based on customer insights, brand strategy, and the latest digital marketing trends.

Key Responsibilities:

  • Contribute to DTC and HCP omni-channel engagement recommendations based on customer insights, brand strategy, and the latest digital marketing trends.
  • Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs, ensuring alignment with overall marketing objectives.
  • Lead internal review processes and work with external partners to ensure timely and accurate preparation of digital programs.
  • Partner with the Brand, digital agencies, media partners, and the internal team to define project strategy, scope, timelines, and deliverables, ensuring clear communication and expectations.
  • Lead and own DTC and HCP digital initiatives KPI and measurement reporting, providing actionable insights to optimize campaign performance.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics, staying ahead of the curve in the digital landscape.
  • Monitor project status and provide regular reporting on progress, challenges, and solutions, ensuring transparency and proactive problem-solving.

Requirements:

  • Demonstrated digital and DTC/HCP program experience, showcasing a proven track record of success in digital marketing.
  • Demonstrated ability to track and manage annual digital programs, ensuring efficient budget allocation and resource management.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices to provide strategic recommendations to the marketing team.
  • Analyze campaign performance data and provide actionable insights to optimize future digital initiatives.
  • Collaborate with the marketing team to develop and implement effective digital marketing strategies that support brand objectives.
  • Provide training and guidance to the marketing team on digital marketing tools and techniques.

Skills Required:

  • Bachelor's degree with a minimum of 3+ years of industry experience (pharmaceutical/biotech or related marketing or media agency).
  • Experience in pharmaceutical omnichannel strategy and digital marketing, with a deep understanding of the digital landscape.
  • Experience leading digital engagement, channel, and analytics activities, showcasing strong leadership and analytical skills.
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams, demonstrating effective project management and collaboration.
  • Competence in developing, evaluating, and activating media plans, ensuring optimal reach and engagement.
  • Demonstrated ability to successfully navigate internal review processes, ensuring compliance and timely approvals.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Strong oral and written communication skills, enabling clear and concise communication with internal and external stakeholders.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud (SFMC), Lucid, Veeva CRM.
  • Strong understanding of digital marketing analytics and measurement tools.
  • Ability to translate complex data into actionable insights.
  • Excellent presentation and communication skills to effectively convey digital strategies and results to the marketing team.

Company Profile:

Beacon Hill Technologies is a premier National Information Technology recruitment firm. We are dedicated to providing top talent to our clients in the IT industry.

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