Search Marketing Data Analyst
1 week ago
Key Responsibilities:
In this role with Publicis Groupe, you will be responsible for managing SEM components, developing keywords, ad creative and strategy, and optimizing programs towards key business goals and reporting for clients.
Key Accountabilities:
- Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
- Actively participating in meetings and proactively documenting takeaways and next steps
- Compiling and drawing actionable conclusions from data from multiple sources
- Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps
- Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
- Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
- Monitoring emerging industry trends and summarizing them for internal and external stakeholders
- Leveraging and developing proficiencies with SEM platforms, tools and resources
- Developing campaign ad copy and tagging traffic or creative elements to sites per creative rotation instructions
- Providing data-based rationale for performance forecasts, budget allocations and collaborating with internal cross-channel colleagues and clients
- Fostering relationship with internal teams, external partners and clients
Requirements:
A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus. Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively. A detail-oriented approach and a desire to achieve objectives accurately.
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