Strategic Director, Medical Training

4 weeks ago

Atlanta, Georgia, United States Publicis Groupe Full time
Job Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.

Our Mission

Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our Approach

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing.

Key Responsibilities

  • Review client objectives and inputs to develop short and long-term integrated marketing and experience strategies.
  • Lead and manage strategy creation and implementation across multiple clients.
  • Work with the Account Services team to develop strategy briefs.
  • Lead development of strategies of client campaigns and projects, providing Creative, Media, Data Intelligence, and Technology teams direction to ensure the marketing and experience programs are on strategy and on brand.
  • Define and manage strategy roadmaps, aligning campaigns and programs to create client outcomes.
  • Oversee the implementation of marketing campaigns using marketing technology platforms in partnership with Creative and Technology.
  • Review concepts and test experiences throughout creative and development phases to provide additional input or recommendations on client and project strategy.
  • Evaluate results of marketing programs and experience journeys to establish testing opportunities and optimize performance over time – defining and implementing test and learn programs.
  • Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features.
  • Support the generation of new business and revenue opportunities by working with Account Services, Creative, Data Intelligence, and Technology on strategic development.
  • Responsible for day-to-day work planning and career management of direct reports.

Requirements

  • You have 7+ years of experience in creating, leading, and selling through digital, direct and/or integrated marketing strategies and solutions.
  • You have an advanced understanding of integrated marketing principles including digital, direct, brand and data-driven marketing.
  • Hands-on experience using marketing technology platforms that manage digital advertising, media audience integration, DCO, CRM, customer communications, and e-commerce is a requirement.
  • You can assess and analyze client objectives to produce and recommend appropriate solutions, including marketing, experience, technology platform, and optimization components.
  • You have experience using data to segment audiences and deliver personalized and targeted marketing and experiences.
  • You are highly resourceful, with strong research and analysis skills, and a working knowledge of marketing tools, KPIs and executional channels.
  • You have first-rate conceptual, visual, and writing skills.
  • You have proven client management skills and service orientation.
  • You can work in a flexible, dynamic and fast-paced environment.

Benefits

  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Equal Employment Opportunity

All your information will be kept confidential according to EEO guidelines.

Benefits and Compensation

The Company anticipates the application deadline for this job posting will be 11/30/2024.

The Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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