Marketing Content Specialist

4 weeks ago

New Paltz, New York, United States State University of New York at New Paltz Full time
Marketing Content Coordinator Job Description

State University of New York at New Paltz is seeking a highly skilled Marketing Content Coordinator to join our Office of Communication & Marketing team. As a key member of our team, you will play a crucial role in planning, creating, publishing, and assessing promotional campaigns that advance the University's diverse strategic marketing goals and initiatives.

Key Responsibilities:
  • Plan and compose attractive email marketing communications to support varied strategic goals, using tools including the Slate CRM and the Emma digital marketing platform.
  • Harness the Slate CRM to tailor communications and campaigns for strategically defined audience segments.
  • Assist in developing content and strategy for all phases of the customer journey, from awareness emails and newsletters to landing pages with clearly emphasized calls to action.
  • Coordinate high-quality writing, photography, and videography to support marketing campaigns on digital platforms including Meta, Google/YouTube, LinkedIn, TikTok, and others, and traditional media including print, radio, and outdoor display.
  • Contribute audience-appropriate writing and design concepts for web and print publications.
  • Analyze and assess key performance indicators for digital and traditional marketing campaigns, and contribute to a feedback loop wherein measurement of key performance indicators informs future strategies.
  • Work as part of an editorial marketing team to ensure accuracy, proper formatting, and alignment with established brand and style standards for all publications.
  • Share ideas with teammates at editorial content meetings.
  • As assigned, collaborate with students, faculty, and staff across the campus to support their own marketing initiatives and communication goals, while ensuring that messaging, positioning, and branding is consistent across all assigned projects.
  • Keep current on best practices and trends through market research and professional development opportunities.
  • Maintain and update creative and technical skills to build knowledge of trends, best practices, and regulations in the field.
Qualifications:
  • Required:
    • Bachelor's degree in marketing, communication, public relations, English, journalism, or a related field.
    • Two years or more of experience in marketing, communications, content creation, and/or a related field.
    • Fluency in digital content standards, trends, and audience expectations across email, web, and social media.
    • Excellent writing, editing, and proofing skills, and the ability to enhance written communication using visual media.
    • Ability to work independently to meet deadlines.
    • Availability to work occasional evenings and weekends as assigned.
    • Ability to travel to and from the SUNY New Paltz campus.
    • Valid driver's license required.
    • Microsoft Office Suite.
  • Preferred:
    • Familiarity with the higher education landscape and unique challenges and opportunities within our industry.
    • Understanding of best practices in search engine marketing and search engine optimization.
    • Experience with Slate or a similar Customer Relationship Management (CRM) tool.
    • Ability to use digital analytics dashboards to generate reports and draw actionable insights.
    • Facility with graphic design tools (Adobe, Canva, etc.).
    • Project management and organizational skills.

State University of New York at New Paltz is an AA/EOE/ADA employer. We are committed to inclusive excellence and welcome candidates of all diverse backgrounds who wish to participate in our cultural aspirations. All people with disabilities are encouraged to apply.

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