Sales Development Manager

1 month ago

Houston, Texas, United States Coca-Cola Southwest Beverages LLC Full time
Job Summary

The Sales Development Manager is responsible for identifying opportunities within large chain customers or channels and maximizing profitable sales opportunities.

Key Responsibilities
  • Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
  • Sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola system's business objectives and strategies.
  • Evaluate outlet opportunities and collaboratively sell and overcome customer objections.
  • Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
  • Handle customer issues and opportunities promptly.
  • Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
  • Develop a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume.
  • Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customer and Coke system.
  • Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
  • Sell-in and implement promotional strategies for the introduction of new brands and packages.
  • Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
  • Solve issues that arise during execution and eliminate barriers.
  • Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
  • Collaborate with cross-functional team members (e.g. marketing, finance, operations).
  • Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
  • Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
  • Host customer events that help align ourselves better with the customer.
Qualifications
  • Bachelor's degree or equivalent experience with a high school diploma required.
  • 3-5 years in consumer goods industry.
  • Minimum of 2 years in consumer products or direct store delivery sales, major account management.
  • Experience in developing successful annual business plans and price and package for retail customers.
  • Strong analytical, organizational, planning, verbal and written communications skills are a must.
  • Above average computer skills.
  • Valid driver's license and driving record within MVR policy guidelines.
  • Preferred: 2 years' experience in the Coca-Cola system.
  • Intermediate computer and database application skills preferred.
  • Bilingual ability preferred (Spanish).
  • Experience managing budgets.

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