Digital Marketing Strategist

5 days ago


Alpharetta, Georgia, United States 50Floor Full time
About the Role

At 50Floor, we are seeking a highly skilled Senior Digital Marketing Manager to join our team. This individual will be responsible for developing and implementing comprehensive digital marketing strategies that drive lead generation, customer acquisition, and brand awareness.

As a key member of our marketing team, the Senior Digital Marketing Manager will oversee all aspects of our digital marketing efforts, including paid advertising campaigns, SEO, email marketing, and content strategy. The ideal candidate will have a strong analytical mindset, excellent problem-solving skills, and the ability to manage multiple projects simultaneously.

Key Responsibilities:
  • Digital Advertising:
    • Develop and execute paid search campaigns on Google Ads, optimizing keyword research, ad copy creation, bidding strategies, and campaign optimization for maximum ROI.
    • Manage relationships with external agencies responsible for executing and managing Google Ads campaigns to ensure alignment with business goals and brand strategy.
    • Lead and execute paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn, tailored to our target audience in the flooring market.
  • HubSpot Management and Marketing Automation:
    • Oversee and optimize marketing automation workflows using HubSpot to nurture leads and improve customer retention.
    • Design and implement targeted email campaigns through HubSpot, including promotional emails, lead nurturing series, and customer re-engagement strategies.
  • SEO and Content Strategy:
    • Develop and execute a comprehensive SEO strategy to improve 50Floor's website ranking and increase organic traffic from search engines.
    • Collaborate with external SEO agencies to ensure that SEO strategies are in line with best practices and business goals.
  • Email Marketing:
    • Design and implement effective email marketing campaigns, including promotions, special offers, and customer education on flooring products and services.
  • Analytics and Reporting:
    • Analyze campaign performance across all digital marketing channels and provide regular reports with actionable insights.
  • Strategy Development and Execution:
    • Develop and execute comprehensive digital marketing strategies to meet business objectives such as lead generation, customer acquisition, and brand awareness.

The ideal candidate will have a minimum of 5-7 years of experience in digital marketing, with a proven track record in digital advertising, SEO, content strategy, and email marketing. A bachelor's degree in Marketing, Business, Communications, or a related field is required, along with advanced certifications in digital marketing (e.g., Google Ads, HubSpot).

We estimate the salary for this position to be around $120,000 - $150,000 per year, depending on experience. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply.



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