Digital Marketing Director

4 weeks ago

New York, New York, United States Shaw Industries Full time
Job Title: Digital Marketing Director

Position Overview:
Shaw Contract is a global design leader in commercial flooring for diverse markets such as workplace, healthcare, hospitality, education, and multi-family dwellings. Our sustainable product offerings support the spaces in which we work, learn, live, play, and heal. We focus on insights and solutions for People and the Planet.

Position Objective: Develop and implement a customer-focused strategic digital marketing plan that exceeds client expectations and enables Shaw Contract to meet its global business objectives. The ideal candidate is an innovative marketing leader with experience in leading a team and leveraging digital tools to drive growth.

Responsibilities:
  • Develop and manage our digital strategy and implementation.
  • Lead, coach, and develop our digital, content, communication, and social media team members.
  • Provide thought-leadership on products and experience; promote best-practices, new ideas, in-depth research, to build the Shaw Contract brand.
  • Understand and anticipate market requirements and work with internal teams and external vendors to develop business analysis and solutions with emphasis on digital leadership.
  • Develop thorough understanding of all commercial division business units and their customers and drive solutions to meet their business needs.
  • Develop roll-out, training, and implementation plans for new products and features ensuring tools are leveraged to their full capability.
  • Utilize effective project management when launching new digital products, features, and tools, exercising sound decision-making abilities.
  • Run data-driven experiments and analysis as well as quality testing to optimize products and inform the strategy.
  • Provide leadership to the team through effective management, coaching, mentoring, and career planning.
  • Understand principles of design, user experience, and customer experience to drive digital marketing strategies and efforts and ensure alignment with the brand.
  • Ensure the end product is relevant, brand compliant, and aligned with business objectives.
  • Provide strategic recommendations to commercial brand leaders and drive projects to completion. Synthesize and analyze data from a variety of sources, including internal sales data and Google Analytics, to inform digital strategy and benchmark performance against targets.
  • Implement search engine optimization best practices on all customer-facing websites to ensure year-over-year targeted traffic increase.
  • Develop sound business cases to examine benefits, risks, costs, and return on investment for major digital projects.
  • Lead and participate in corporate digital initiatives and establish relationships across the organization to ensure commercial strategies are aligned with corporate strategies; fully leverage existing investments and reduce overall cost of ownership of digital solutions.
  • Manage capital and expense funds associated with digital strategy, design, and development.
  • Leverage knowledge of demand generation to develop, implement, and optimize paid and organic advertising strategies in conjunction with segment marketing leaders to increase qualified traffic and improve website sample order conversion rate.
  • Collaborate and lead digital efforts across our portfolio of global websites.

Qualifications:
  • 4-year degree or equivalent experience.
  • Digital experience is a requirement, including website and content strategy and management and SEO and email marketing. Experience with digital marketing tools such as Pardot, Salesforce Marketing Cloud Personalization, Full Story, SEMRush, and Screaming Frog preferred.
  • Minimum 5 years marketing experience.
  • Minimum 3 years leading a high-performing team.
  • Strong business acumen and ability to quickly understand complex company strategies.
  • Ability to build and maintain strong relationships across multiple levels of the organization.
  • Ability to develop and implement alternate solutions.

Competencies:
  • Demonstrate Customer Orientation.
  • Create Strategic Plan.
  • Drive Results.
  • Make Effective Decisions.
  • Deliver Compelling Communication.

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