Community Engagement and Marketing Specialist

3 weeks ago


Matteson, Illinois, United States Elevation Individual And Family Therapy PLLC Full time
Job OverviewBenefits:
  • 401(k)
  • 401(k) matching
  • Employee discounts

Position: Marketing and Community Outreach Coordinator
Company: Elevation Individual and Family Therapy

Position Type: Part-time (Potential for Full Time)

Reporting To: CEO

Position Summary:

Elevation Individual and Family Therapy is on the lookout for a proactive and creative Marketing and Community Outreach Coordinator. This pivotal role focuses on enhancing our brand visibility, fostering client relationships, and strengthening community ties while promoting our range of digital and physical products. The ideal candidate will possess a strong passion for mental health, innovative marketing skills, and a dedication to community involvement.

Key Responsibilities:

Marketing Initiatives:

- Design, execute, and oversee integrated marketing campaigns across various platforms (YouTube, Instagram, Facebook, Pinterest, Google Ads, etc.) to boost brand recognition, drive traffic to our website, and enhance product sales.
- Develop and manage content calendars for social media channels, ensuring a steady flow of engaging content that aligns with our brand identity and objectives.
- Evaluate, analyze, and report on marketing campaign performance, leveraging data to refine strategies and meet key performance indicators (KPIs).
- Collaborate with graphic designers to elevate the quality and content of our online presence.
- Work alongside team members and external vendors to create marketing materials, including digital advertisements, blog entries, videos, newsletters, and promotional content.
- Maintain and update the company website with relevant, user-friendly content optimized for search engines.
- Implement digital advertising campaigns on platforms like Google Ads to effectively target audiences and drive client engagement and product sales.
- Utilize email marketing, influencer collaborations, and other tactics to broaden our outreach and connect with potential clients.

Community Engagement:

- Organize and manage community events and resource fairs to raise awareness about our services and engage with local residents.
- Establish and nurture relationships with community stakeholders, including local businesses, educational institutions, non-profits, and other organizations.
- Represent Elevation Individual and Family Therapy at community gatherings, health fairs, and public events.
- Coordinate stakeholder meetings as required, ensuring all necessary preparations and follow-ups are conducted.
- Create outreach materials and presentations tailored to diverse audiences, emphasizing the advantages of our services and our commitment to mental health.

Product Marketing:

- Develop and execute marketing strategies to promote our digital and physical offerings, such as workshops, e-books, therapy tools, and other resources.
- Analyze market trends and customer feedback to enhance product offerings and marketing strategies.
- Monitor and report on service and product sales performance, adjusting tactics as necessary to achieve sales objectives.

Administrative and Collaborative Functions:

- Assist in creating and maintaining a comprehensive standard operating procedure (SOP) manual for the Marketing and Community Engagement Department, ensuring it is user-friendly and accessible.
- Collaborate with other departments to align marketing and outreach efforts with overall organizational goals.
- Stay informed about industry trends, best practices, and emerging technologies in digital marketing and community engagement.
- Provide regular updates and reports to the administrative manager and other key stakeholders regarding the progress of marketing and outreach initiatives.


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