Senior Product Owner, SFMC
4 weeks ago
Humana is seeking a Senior Product Owner to join the Marketing Regulatory and Operational Communications (MROC) team. As a Senior Product Owner, you will support Humana's marketing journeys, campaigns, or communications with business strategy and consult on marketing and communication delivery strategy.
Key Responsibilities
Coordinate with Product Owner to understand and translate requirements into architecture for key solutions, from design to coding, providing consultation around channels and audience targeting
Prioritize activities across development and operations for high-quality execution, prioritizing requests, change requests, etc.; lead the delivery team to achieve work stream tasks/milestones
Look for enhancements to the messaging to achieve the strategy/goal
Structure, plan, and lead design sessions
Collaborate with other work stream professionals to develop integrated solutions and resolve dependencies
Work to build out annual and quarterly roadmaps in partnership with business strategy and develop incremental planning meetings
Develop and communicate the sprint goals, and make sure the acceptance criteria is met
Identify opportunities to simplify, automate, and consolidate across lines of business or products
Work closely with Product Owner and Scrum Master to provide progress updates and ensure the management of any delivery risks or issues
Identify and research potential pre and post-production issues and assist in resolution and provide technical support when necessary
Structure and lead prototype demos and collect feedback from Product Owner
Support and execute release planning activities
Identify, resolve, and/or escalate infrastructure issues
Provide coaching and development guidance to delivery team members
Promote best practice solutions and integrated applications to reduce costs and improve overall adoption
Ensure clear and effective communication with existing or concurrent projects
Create and manage solution-related documentation, providing input and solution guidance to the developers for custom solutions
Requirements
Bachelor's degree or higher in marketing, communications, or business OR equivalent related experience
3+ years of communications, marketing, product owner (indirectly or directly) or related experience
Experience with multi-channel campaigns
Salesforce Marketing Cloud (SFMC) Email Specialist certification
Requirements documentation/story creation experience
Excellent verbal, written, and presentation skills
Demonstrated skills leading and/or influencing cross-functional teams
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
About Humana
Humana, Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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