Digital Marketing Specialist

4 weeks ago


South Farmingdale, New York, United States BEDGEAR Full time
Paid Media Coordinator Job Description

About the Role:

The Paid Media Coordinator will play a crucial role in supporting the planning, execution, and optimization of our paid media campaigns across various platforms, including Meta, Instagram, Facebook, and TikTok. This position requires a strong understanding of social media advertising tools and platforms, as well as analytical skills to track campaign performance and generate insightful reports to drive strategic decisions.

Key Responsibilities:

  • Develop and implement paid social media campaigns across platforms, including Meta (Facebook, Instagram), Snapchat, and TikTok.
  • Optimize campaigns to achieve KPIs such as revenue, ROAS, CTR, and conversion rate.
  • Perform audience research, set up targeting parameters, and conduct creative testing for campaign effectiveness.
  • Work closely with the creative team to design compelling and impactful ad creatives.
  • Monitor and assess campaign performance, delivering insights and actionable recommendations for enhancements.
  • Keep informed of platform updates and industry developments to ensure campaigns remain innovative and effective.
  • Prepare and share detailed reports on campaign metrics, insights, and improvement suggestions with internal stakeholders.

Requirements:

  • 1+ year of experience in paid media or digital marketing, including hands-on management of paid social campaigns on platforms like Meta (Facebook, Instagram), Snapchat, TikTok, and Google Ads.
  • Strong understanding of social media advertising tools and platforms, including Facebook Ads Manager.
  • Familiarity with Snapchat Ads and TikTok for Business is a plus.
  • Proven track record of optimizing campaigns to drive results.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Excellent communication and organizational skills.
  • Ability to work independently as well as part of a team in a fast-paced environment.

What We Offer:

BEDGEAR is a dynamic and innovative company that offers a collaborative work environment, opportunities for growth and development, and a competitive salary and benefits package.

How to Apply:

Interested candidates should submit their resume and a cover letter outlining their experience and qualifications for the Paid Media Coordinator position.



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