Marketing Strategy Professional
1 week ago
We are East Coast Toyota, a high-volume Toyota dealer looking to take our marketing efforts to the next level.
We are seeking a creative, data-driven, and analytical professional to join our team and help us achieve this goal.
The ideal candidate will have a strong background in marketing, with experience in planning and executing marketing strategies across multiple channels, including digital, email, and social media.
Responsibilities will include analyzing advertising data, marketing research, and competitor analysis to find the right media mix and investment on a per-market basis.
The successful candidate will also be responsible for establishing and actively managing baseline reports to monitor the performance of marketing initiatives and campaigns, identifying opportunities for growth and efficiency across all marketing and digital channels.
Additionally, the ideal candidate will have experience with PPC and SEO metrics, including organic/paid traffic and keyword performance, and be able to analyze these metrics to identify opportunities for growth.
Finally, the successful candidate will have excellent written, oral, and illustrative skills to communicate complex data and technical concepts in an easy-to-understand way.
We are not considering agencies for this position.
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