Marketing Data Insights Analyst
5 days ago
BetterHelp, a global online therapy service, is seeking an experienced Marketing Data Insights Analyst to join its diverse team. The company has made significant strides in expanding access to mental health care and has helped millions of people worldwide.
About the RoleThis role will play a critical part in optimizing marketing efforts by analyzing large datasets and driving business decisions with data-driven insights. As a Marketing Data Insights Analyst at BetterHelp, you'll be working closely with the marketing team to identify opportunities for growth and improvement.
The ideal candidate will have expertise in statistical analysis, particularly hypothesis testing and experiment design. Experience in A/B testing and experiments using advanced statistical methods such as difference-in-difference and regression discontinuity is also essential.
- Analyze complex data sets to drive business insights and inform marketing strategies
- Develop and maintain predictive models and causal inference models to support business decisions
- Collaborate with the marketing team to identify areas for improvement and develop data-driven solutions
- Communicate technical ideas effectively to non-technical stakeholders
- Bachelor's or Master's degree in a quantitative field such as Statistics, Math, Economics, or Computer Science
- At least 3-5 years of experience in quantitative data analysis, preferably in marketing or product roles
- Strong expertise in R and Python programming languages
- Advanced SQL skills
- Excellent communication and presentation skills
We offer a competitive salary range of $110,000 - $150,000, plus a performance bonus and an array of benefits. Our commitment to employee mental health and well-being is unwavering, and we prioritize work-life balance.
We're proud to be an Equal Opportunity Employer, fostering a culture that values diversity, equity, and inclusion.
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