Marketing Strategist

About Inversion

Inversion is a forward-thinking company that pushes the boundaries of innovation. As Marketing Lead, you will play a pivotal role in shaping our brand identity, expanding our reach, and driving customer acquisition and engagement.

Key Responsibilities

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• Develop and execute comprehensive marketing strategies to drive customer acquisition, retention, and brand awareness.">
• Collaborate with the leadership team to define marketing goals, objectives, and KPIs, and develop plans to achieve them.">
• Lead the development of marketing campaigns across multiple channels, including digital, social media, email, content marketing, and events.">
• Manage and optimize our digital marketing channels, including SEO, SEM, PPC, and social media advertising, to maximize ROI and drive qualified traffic.">
• Create compelling content for various marketing channels, including website, blog, email newsletters, social media, and marketing collateral.">
• Analyze marketing data and metrics to track performance, identify trends, and make data-driven decisions to optimize campaigns and strategies.">
• Stay up-to-date with the latest trends and best practices in marketing, technology, and industry developments to ensure our marketing efforts remain innovative and effective.">
• Manage relationships with external vendors, agencies, and partners to support marketing initiatives as needed.">
• Collaborate with the product team to provide insights and feedback for product development and enhancements.">
• Build and lead a high-performing marketing team, providing mentorship, guidance, and support to help team members grow and succeed.">

Requirements

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• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree or relevant certifications are a plus.">
• 5+ years of experience in marketing roles, with a proven track record of developing and executing successful marketing strategies and campaigns.">
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.">
• Experience with marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush) to track performance and measure ROI.">
• Excellent written and verbal communication skills, with the ability to create compelling content for various marketing channels.">
• Strong leadership skills with the ability to inspire and motivate a team, foster collaboration, and drive results in a fast-paced startup environment.">
• Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions.">
• Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches.">
• Proactive, self-starter with the ability to prioritize tasks, meet deadlines and thrive in a dynamic and entrepreneurial environment.">

Location and Salary

This is a full-time onsite position at our Playa Vista, CA headquarters. The estimated salary range for this role is $120,000 - $200,000 annually, based on the location and industry standards.