Data-Driven Web Analytics Strategist

5 days ago


Brooklyn, New York, United States Universal Technologies Full time
Job Description:

At Universal Technologies, we seek a highly skilled Data-Driven Web Analytics Strategist to join our NYC Digital Service team. This role is perfect for an individual with 5-7 years of experience in reporting and technical backgrounds.

Key Responsibilities:
  • Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and interpreting data.
  • Determine objectives, methods, and tools needed for iterative testing and optimization.
  • Write analytics technical and functional requirements for public-facing digital properties.
  • Participate in stakeholder meetings and present deliverables in team meetings.
  • Create customized JavaScript or JSON code as needed for site analytics.
Required Skills:
  • Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium).
  • Proficiency in developing custom reports, advanced segments, and complex goals.
  • Intermediate Excel skills and ability to integrate disparate data sets into clear, concise reports and insights.
  • Strong communication skills to collaborate with leadership, experts, and decision-makers.
What We Offer:
  • Competitive pay: $90,000 - $110,000 per year.
  • Health/Dental Insurance.
  • Group Life Insurance.
  • 401K.
  • HSA/FSA.
  • Pre-Tax Transportation Program.
  • Generous Paid Time Off/Holiday Policy.
About Us:

Universal Technologies, LLC is a Women-Owned (M/WBE) IT solutions and consulting company focused on delivering enterprise systems that significantly improve our clients' IT performance.



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