Digital Marketing Strategist

5 days ago

Pontiac, Michigan, United States United Wholesale Mortgage Full time
Job Description

About United Wholesale Mortgage

We're a leading mortgage lender dedicated to making homeownership possible for thousands of Americans. Our award-winning workplace is packed with perks and amenities that create a dynamic atmosphere.

We believe our people are our greatest asset, and we prioritize their growth and well-being. Our six pillars include elite client service, continuous improvement, and fostering a culture of inclusivity and acceptance.

We offer a range of benefits, including:

  • Paid Time Off (PTO) after 30 days
  • Additional parental and maternity leave benefits after 12 months
  • Adoption reimbursement program
  • Paid volunteer hours
  • Paid training and career development
  • Medical, dental, vision, and life insurance
  • 401k with employer match
  • Mortgage discount and area business discounts
  • Free membership to our state-of-the-art fitness center
  • Wellness area with primary-care physician's office and massage therapist
  • Gourmet cafeteria featuring homemade breakfast and lunch
  • Convenience store with healthy grab-and-go snacks

About the Role

This exciting position involves evaluating client needs, identifying new opportunities, and providing strategic recommendations for platform enhancements. You'll translate new product offerings into consumer-facing messaging, manage content lifecycle, and collaborate with cross-functional teams.

Responsibilities

Key responsibilities include:

  • Evaluating client needs and expectations
  • Identifying new opportunities and providing strategic recommendations
  • Translating new product offerings into consumer-facing messaging
  • Managing the site's marketing content lifecycle
  • Crafting creative briefs and collaborating with cross-functional teams
  • Project managing the platform redesign
  • Ensuring site compliance and mitigating risks

Qualifications

To be successful in this role, you'll need:

  • A Bachelor's degree or greater
  • 3+ years of experience in digital marketing, focusing on brand, website, or content strategy
  • The ability to interpret and translate data sets into actionable content strategies
  • Excellent project management, teamwork, and communication skills
  • Hands-on experience with publishing tools, CMS systems, and/or web development or deployment
  • A clear understanding of the B2B2C model and experience with B2B2C platforms is a plus

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