Email Marketing Specialist
4 weeks ago
SRS Distribution, a leading building products distributor, is seeking a skilled Email Marketing Specialist to join its dynamic digital marketing team. As a key member of the team, you will play a vital role in driving strategic initiatives focused on customer and lead engagement.
Key Responsibilities- Execute imaginative email designs that captivate different customer segments.
- Categorize and produce email lists based on audience characteristics and behaviors for effective targeting.
- Implement A/B tests on different email elements to continuously improve layouts and performance.
- Monitor, extract, and analyze email campaign outcomes to provide recommendations.
- Ensure compliance with brand standards on all email communications.
- Ability to rewrite copy/content for email formats.
- Standardize processes for end-to-end testing of each email campaign: display testing, validation of dynamic elements, and thorough verification of creative elements – tailored to different audience segments.
- Coordinate email content calendar with the Digital Marketing team, and Marketing Project Managers of each business unit.
- This role will also take on Social Media responsibilities on occasion and as necessary.
- Bachelor's Degree in Marketing, Web Design, or related major.
- Knowledge of Hubspot, Marketo, or Salesforce, or other email marketing platforms.
- Proven experience in email marketing (submit examples with resume).
- Demonstrated ability to think critically and from a customer perspective.
- Able to thrive in a fast-paced environment where work demands quality and speed.
- Ability to work in a variety of design platforms to convert images to email-compatible formats: Canva, Illustrator, and Photoshop.
- Excellent attention to detail.
- Strong ability to deliver high-quality and eye-catching email content.
- Understanding of CSS and HTML for email platforms.
- Up-to-date in latest trends and recommendations for email marketing campaigns.
- Competitive salaries for all team members paid weekly.
- 401(k) Retirement Plan with company matching.
- Paid Vacation, Sick Time, Holidays, Birthday, and Floating Holidays.
- Paid Parental Leave.
- Medical, Dental, and Vision Benefits.
- Flexible and Dependent Care Spending Accounts.
- Company-paid Life insurance and Short-Term Disability.
- Additional Life Insurance and Long-Term Disability also offered.
- Safety Program with Bonuses for our Drivers.
- Employee Referral Bonus Program.
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