Perishable Goods Marketing Strategist

4 weeks ago


Orlando, Florida, United States Pacifica Continental Full time
Job Overview

Pacifica Continental is seeking a seasoned Sales and Marketing Manager to join our team in Orlando, FL. As a key member of our organization, you will be responsible for promoting our perishable goods products, building brand awareness, and driving sales.

Main Responsibilities
  • Conduct market research to understand customer needs and competitor activities.
  • Develop and implement marketing strategies to promote our products.
  • Create and manage advertising campaigns across various channels.
  • Coordinate promotional events and sponsorships to increase brand visibility.
  • Manage our online presence, including the website and social media platforms.
  • Utilize digital marketing techniques to reach target audiences.
  • Collaborate with the sales team to develop marketing materials.
  • Provide sales teams with the necessary tools and information to effectively communicate product benefits.
  • Manage CRM systems to track customer interactions and gather insights.
  • Develop and maintain strong relationships with key customers and partners.
  • Stay informed about relevant regulations and ensure compliance.
Requirements
  • Proven experience within the perishable goods industry.
  • Demonstrated history of sales & marketing achievements with large distributors.
  • Outstanding communication, persuasive, and negotiation skills.
Location

Orlando, FL - remote position with frequent business trips in the area.



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