Paid Search Specialist
4 weeks ago
We are seeking a skilled Paid Search Specialist to join our team at Optic Marketing Group. As a Paid Search Specialist, you will be responsible for setting up and optimizing high-volume paid search campaigns across multiple platforms, including Google Ads, Microsoft Ads, and Facebook/Meta ad platforms.
Key Responsibilities:
- Evaluate and implement improvements on paid search strategies
- Onboard, monitor, maintain, and optimize campaigns across multiple platforms
- Research the latest digital tools and interactive trends
- Monitor, track, and report on PPC campaigns
- Conduct keyword research and write, test, and optimize ad copy
Requirements:
- Minimum 2 years of marketing experience
- Experience setting up campaigns in Google Ads, Google Local Service Ads, Microsoft Ads, and Facebook/Meta ad platforms
- Google Ads, Google Analytics, and Microsoft Ads Certified Preferred
- Excellent written and verbal communication skills
- Familiarity and experience with landing page URLs and UTM
- Firm grasp of emerging digital tools
- Thorough understanding of digital touchpoints
- Excellent interpersonal skills
- Some copywriting and QA experience are preferred
What We're Looking For:
- A self-motivated and results-driven individual with a passion for digital marketing
- Excellent analytical and problem-solving skills
- Ability to work independently and as part of a team
- Strong communication and interpersonal skills
Benefits:
- Medical, dental, and vision insurance coverage options
- Paid Life Insurance & A D & D Insurance
- Work from home
- Flexible work schedule
- Quarterly whole-office team-building events
- Top-of-the-line technology to get work done
- Paid Vacations and 17 Paid Holidays
- Paid Birthday Off
- 1⁄2 day Fridays giving you a long weekend
- Commission opportunity for all employees
- Annual education budget
- Quarterly paid volunteer days
- Monthly health and wellness benefit
- Christmas Bonus
At Optic Marketing Group, we value hiring people whose personal values align with our company values. We are committed to providing an inclusive screening and interview process that allows us to assess the people we hire based on skill set and potential.
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