Creative Marketing Specialist

4 weeks ago

Los Angeles, California, United States Yoh Full time
Creative Marketing Analyst

Yoh is seeking a highly skilled Creative Marketing Analyst to join our team on a fully remote basis. This long-term contract opportunity is ideal for candidates with 3+ years of experience in writing roles, particularly those involving marketing-based writing and storytelling, along with strong analytical, creative, and communication skills.

Key Responsibilities:
  • Craft engaging promotional content for our new and existing Content Library to encourage app installations.
  • Utilize a strong grasp of pop culture references and tropes to create captivating promos.
  • Curate and summarize content from popular social media platforms into concise snippets.
  • Develop scripts for video promos and trailers that effectively convey the intended message.
  • Analyze the performance of written promos to gain insights into user behavior.
  • Refine scripts and generate new variations based on data-driven insights from Facebook ads.
  • Use data to generate creative iterations.
  • Report to the Creative Lead, providing timely updates and action items.
  • Maintain organized records of work using process templates.
  • Participate in the promo production testing phase, offering feedback on voice overs, sound design, and visuals.
  • Conduct research to understand audience preferences, trends, competitor strategies, and creative techniques to enhance content.
Required Qualifications:
  • 3+ years of experience with writing, content creation, performance marketing, video production or media, branded content, or advertising.
  • Strong background in marketing-based writing, capable of crafting compelling stories for digital tabloids, entertainment magazines, YouTube content, and digital marketing campaigns.
  • Proven experience in copywriting, scriptwriting, or promotional writing, especially in dynamic and iterative environments.
  • Proficient in analyzing data, interpreting results, and making informed, data-driven decisions.
  • Excellent written and verbal communication skills to clearly articulate insights and recommendations.
  • Skilled in evaluating market performance data and tracking creative content performance, with experience using tools like Facebook Ads Manager to make data-driven adjustments.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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