Marketing Communications Specialist

7 days ago

Miami Florida, United States One Sothebys Realty Full time
{"Marketing Manager, Communications and Brand Content": "Job Title: Marketing Manager, Communications and Brand Content

ONE Sotheby's International Realty is the premier source for luxury real estate along Florida's East Coast, with 30 offices spanning from Miami and Key Biscayne to Vero Beach and Jacksonville. For more than 250 years, the Sotheby's name has exemplified the promise of a life well lived, and ONE Sotheby's International Realty's direct affiliation with Sotheby's and Sotheby's International Realty has offered the company unparalleled, global reach with a network of more than 26,000 associates in more than 81 countries and territories with more than 1,000+ offices.

Job Summary:

The Marketing Manager, Communications and Brand Content will lead all marketing, communication, and content creation efforts to elevate the brand presence of our real estate brokerage. This role will be responsible for creating and executing strategic marketing initiatives, developing compelling content, and ensuring consistent brand messaging across all channels.

Key Responsibilities:
  • Copywriting for and oversee design of brokerage's internal and external communications.
  • Manage and provide reporting on internal and external communications.
  • Prepare content for leadership communications, such as speeches, presentations, and talking points.
  • Continuously monitor and refine communication strategies for effectiveness and tone of voice.
  • Work closely with the Social Media Manager on brand voice through our social platforms.
  • Lead the creation of high-quality, engaging content to enhance brand visibility.
  • Work closely with the CMO and Director of Marketing in the development and execution of brand marketing campaigns, from ideation to implementation for general real estate and the brokerage.
  • Conceptualize, copywrite, collaborate with design team, and launch content across multiple channels (social, print, email) that supports the real estate associates' and their business.
  • Conceptualize, copywrite, collaborate with design team, and launch content across multiple channels (social, print, email) that supports the brokerage and ONE SIR brand.
  • Oversee and manage all content available to our associates across our marketing profiles (Okta, Studio ONE, ActivePipe).
  • Collaborate with the development division marketing team on brand events, partnerships, and communications.
  • Manage relationships with PR agencies and oversee public relations activities.
  • Collaborate with PR partners to enhance the company's public communications and manage media relations.
  • Manage all marketing and relationships with corporate partners, including events and asset management (e.g., partnerships with Miami Heat, Art Basel and United Way, Development Division brand events, International Events).
  • Assist with copywriting and oversee design of print and digital advertising campaigns.
  • Monthly reporting on open and click through rates.
  • Monthly reporting on communications and content shared.
  • Provide copywriting support as needed.
  • Manage the company's event calendar.
  • Participate in leadership and team meetings to align marketing initiatives with broader company goals.
  • Handle Marketing communications to company department heads: ie Weekly Leadership/Manager Call, Weekly Marketing update email, Operational Monthly.
  • Conduct market research to identify trends, opportunities, and competitive strategies.
Requirements:
  • 3-5 years experience in communications role.
  • Copywriting experience a must.
  • Excellent writing and editing skills with a focus on brand development.
  • Experience managing creative teams and working with external vendors/agencies.
  • Strong project management skills.
  • Real estate industry knowledge and experience a plus.
Benefits:
  • Medical, Dental, and Vision.
  • 401k.
  • A generous PTO and Vacation calendar.
  • Start-up office environment.
  • Growth potential.
  • Training and development.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

"}

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