Strategic Director of National Product Growth
7 days ago
We are seeking an experienced and skilled Strategic Director of National Product Growth to lead our marketing efforts at Dandelion Energy.
About the RoleThis pivotal position involves driving the development and execution of tailored marketing strategies to support our national sales team and ensure our innovative geothermal solutions reach the right audiences. As a key member of our team, you will be responsible for positioning our products as the premier choice for cost-effective, energy-efficient heating and cooling systems.
Key Responsibilities- Segment-Specific Marketing Approaches
- Work closely with sales and executive leadership to create targeted marketing strategies for different customer segments.
- Employ a combination of direct sales initiatives, industry events, ad campaigns, and PR efforts to boost customer adoption.
- Identify, evaluate, and prioritize participation in regional events that align with our sales objectives.
- Collateral Development
- Craft sales messaging that effectively communicates Dandelion's value propositions to various stakeholders.
- Prepare and refine engaging pitch decks for our sales team to present our products to prospects and partners.
- Develop high-quality website content, including blog posts highlighting industry insights and company updates.
- Produce in-depth case studies and white papers showcasing the benefits of our products in real-world applications.
- Managing the Company's Digital Presence
- Oversee the company's website, ensuring it is optimized for search engine visibility (SEO) and search engine marketing (SEM), and manage our social media channels to enhance online presence.
- Drive lead generation through targeted ad campaigns designed to attract and convert potential customers.
- Continuously monitor and analyze marketing performance metrics to measure the effectiveness of our digital efforts.
- Market Analysis
- Compile a comprehensive list of target customers based on market research and segmentation analysis.
- Maintain thorough competitive intelligence to understand the strengths and weaknesses of competitors.
- Stay informed about industry trends and best practices.
- A minimum of 8 years of experience in product marketing roles.
- Experience working at B2B companies with large, national, enterprise sales teams.
- Experience working in a startup environment.
- Bachelor's degree from a four-year university (honors recognized).
- Strong analytical skills with the ability to think from first principles and solve new problems.
Based in Washington D.C., this role comes with a competitive salary of $160,000-$175,000 per year, along with a comprehensive benefits package, including health, dental, and vision insurance, 401(k) plan, stock/equity options, and paid sick and vacation time (PTO). You'll also enjoy a fun and lively office environment located one block from Courthouse metro station.
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